Stephen Chow's first short drama - Take Me Home - is online: the first episode has been viewed over 10 million times, and Xu Zhisheng has become a hot search topic

Today I would like to recommend a drama to you - Take Me Home -. At first glance, it is quite entertaining. The actors are also good-looking. Although the acting is a bit exaggerated, the plot is light-hearted and suitable for everyone to pass the time.Everyone has some doubts about Stephen Chow's first short drama - Take Me Home - in the plot: the first episode has been viewed more than 10 million times, and Xu Zhisheng also expressed some doubts when it appeared on the hot search. Today, the editor will take you to take a look..

Stephen Chow's first short drama is finally here.

At 17:00 on June 2, the Douyin account “9527 Theater” launched the first episode of the short play - Take Me Home.It is reported that 9527 Theater is a short play theater label launched by Stephen Chow, and Take Me Home is the first short play launched by 9527 Theater. It is produced by Stephen Chow, supervised by Yi Xiaoxing, and directed by Ma Shi.

《Take Me Home》 tells the story of trainee lawyer Ye Xiaolai and anchor Zhu Hao, who uncovered the truth about the “ Pig Killing Pan” fraud, saved her sister Ye Xiaohui and found her own career path.The play stars Shi Yuanting and Xia Ruoyan, and also stars Xu Zhisheng and Jiang Shimeng.In addition, top internet celebrities such as Zhang Baiqiao and Pai Xiaoxuan also participated.

As of press time, the first episode of 《Take Me Home》 has been viewed over one million times in one hour, and the current cumulative views have reached 13.67 million. The related topic #耷志胜 in Stephen Chow's short drama Fancy Pit Leader# has appeared on TikTokHot music search list.

Take Me Home, which is supported by Stephen Chow, is highly anticipated. Many people in the industry believe that Take Me Home is expected to become another super short drama.

So, how did Take Me Home go?What is the business layout behind it?Will it be another super short drama?

Stephen Chow's first short drama,

Tribute to more than 100 Zhou Xingchi

Stephen Chow's first short drama - Take Me Home - is both the biggest selling point and the biggest controversy.

Many netizens believe that Stephen Chow is just in name and has nothing to do with Take Me Home.《Take Me Home》On the eve of the launch of Take Me Home, the male protagonist Shi Yuanting once again responded to the controversy: “The script and every word of every episode of our drama has been read by the star, and the star has checked it, and the materials edited every day,Xingye has watched it.”

Shi Yuanting also mentioned before that "Take Me Home" can find more than 100 places that pay tribute to Stephen Chow.According to public reports, from the "King of Comedy" poster on the wall of the hero's room to the reference to the music and camera language of "Return to the Soul Night", "Take Me Home" incorporates many of Stephen Chow's iconicClassic film and television elements.

For example, in the first episode of Take Me Home, the pork prince Zhu Hao played by Shi Yuanting clearly pays homage to Stephen Chow's classic movie Domestic Lingling Paint.From his identity to his attire, Shi Yuanting looks exactly like Ling Lingqi, played by Stephen Chow, but the scene is changed from Hong Kong to the Northeast.

On the left is Shi Yuanting, on the right is Stephen Chow

The performance of talk show actor Xu Zhisheng was called “MVP” by many netizens, because many shadows of Zhou's comedy can be seen in him, which combines the characteristics of nonsensical, metaphor and innuendo.

In the play, Ah Lu, played by Xu Zhisheng, not only connotes the discharge of Japanese nuclear wastewater and the shooting in the United States, but also satirizes workplace chaos such as profit transfer.Some netizens commented: “Xu Zhisheng allowed me to fully experience the humor of the Chinese language.”

Although it is considered to be Stephen Chow's first short drama, Take Me Home is not a very typical short drama.Yi Xiaoxing once said in an interview with the media that neither he nor Stephen Chow wanted to follow the trend of making short plays with the theme of bosses, but hoped to do something different, and make a short play script with the temperament of a star and a movie.%.

Yi Xiaoxing said that "Take Me Home" is a short drama with too many elements, including suspense, romance, comedy, thriller, action and other elements, and even incorporates some science fiction elements.

Different from the current mainstream 100-episode 1-minute vertical screen short drama, Take Me Home is a horizontal screen short drama that edits a 120-minute movie into 24 episodes, with each episode lasting about 5-6 minutes.From finalizing promotions, advertising and investment to releasing trailers and offline screenings, Take Me Home is very close to the gameplay of the traditional film and television industry.

And unlike short plays that mostly use non-famous actors, Take Me Home is a star-studded show that has invited well-known actors such as Shi Yuanting, Xu Zhisheng, and Jiang Shimeng.

《Take Me Home》 is also a short drama with its own traffic, and has invited many Internet celebrities to participate. Among them, only three Internet celebrities, Zhang Baiqiao, Pai Xiaoxuan, and Nida, have a cumulative number of Douyin fans of more than 41 million.

Overall, in the field of short dramas - Take Me Home - it is considered top-notch in every aspect.

Advertising fee of 8 million yuan?

《Take Me Home》The business layout behind

In addition to Stephen Chow as the producer, Take Me Home is indispensable for the promotion of Douyin platform.It is understood that Qian Lili, the head of Douyin's premium short dramas, serves as the chief producer of Take Me Home, while Chen Duye, Douyin's vice president, serves as the producer together with Stephen Chow.

In fact, 《Take Me Home》 is another attempt by Douyin short dramas to set an industry benchmark.

At the beginning of this year, Douyin launched the Chenxing Plan, a support policy for the short drama industry, which includes two major models: joint production and joint operation. Selected candidates can receive up to 5 million yuan in cash and 100 million traffic support.

On January 29, Douyin announced an exclusive cooperation with Stephen Chow. The two parties will jointly develop and operate the 9527 Theater and continue to release “Chow's short plays”.

Setting an industry benchmark is either for fame or profit.

In terms of fame, as far as Take Me Home is concerned, if the success of Zhou's comedy can be replicated in the field of short plays, it will inevitably set off a new round of short play craze.

According to “Entertainment Capital”, Stephen Chow hopes to use short plays to cooperate with a large number of interested creators and creative ideas in the industry. This year, 9527 Theater will successively launch the second and third works.In addition, 9527 Theater also plans to develop an extended short drama version of Stephen Chow's classic film IP.

In terms of profits, the short drama industry mainly has business models such as platform account sharing, brand customization, user recharge, and paid subscriptions. Take Me Home, which is launched for free, is closer to the brand customization model of using traffic to earn advertising fees.

At present, no advertising naming or placement has been found in the first episode of -Take Me Home-, but according to “Short Drama Study Room” reports, the investment promotion for the second season of -Take Me Home- has already been sold on February 28, priced at 8 million yuan.

As early as last year, because of the interactive short drama - finished!I'm surrounded by beautiful women!《's popularity has led to a surge in the rise of a large number of short drama concept stocks.Because of its marketing project cooperation with Take Me Home, the listed company Gravity Media has also attracted much attention.Many people expect that Take Me Home will become a hit and drive up Gravity Media's stock price.(Extended reading: - Nearly a million followers in 8 days, innocent man goes crazy, 《完蛋！我被美女包围了！》火了》)

This morning (June 3), the second day after 《Take Me Home》 was officially launched, Gravity Media's share price rose as high as 19.25%.

To a certain extent, -Take Me Home- is a short drama that has placed too much expectations on it.

Douyin hopes to make "Take Me Home" a benchmark case for short dramas, thereby attracting more short drama creators to join the game and attracting more brand advertisers to pay for advertising.

However, Stephen Chow is not Douyin’s only choice.At present, Douyin has successively cooperated with first-line film and television companies such as Ningmeng Film and Television, Changxin Media, and Huace Film and Television, as well as well-known filmmakers such as Chen Sicheng, Lu Yang, and Rao Xiaozhi.

The producer hopes that "Take Me Home" will get off to a good start, laying a solid foundation for 9527 Theater's short play label, and then completing subsequent commercial realization.

Stakeholders such as Gravity Media hope that Take Me Home will become popular on the entire Internet. Only in this way can the development of surrounding benefits such as stock prices be realized.

The industry also needs more super short dramas.The development of the short drama industry relies on the emergence of super short dramas to gain confidence in the industry and explore more new paths.

《Take Me Home》Will it be another super short drama?

From Escape from the British Museum to I Became a Stepmother in the 1980s, there have been many phenomenal works in the field of short plays. Will Take Me Home be another super short play??

For now, this is still an unknown.

In terms of traffic, as of press time, the Douyin topic #Take Me Home# has been played 73.03 million times in total. It has not yet triggered secondary dissemination and discussion among a large number of netizens, and has not yet appeared on the Weibo hot search list.

For comparison, the Douyin topic of the same name - Escape from the British Museum - has been viewed 2.58 billion times.Whether the popularity of 《Take Me Home》 can continue to grow remains to be seen.

In terms of production, although "Take Me Home" can be said to be "born with a silver spoon in its mouth", the filming of "Take Me Home" took 12 days from the start of filming on April 12 to the completion of filming on April 24.Not much more time than a traditional short play.

Although it is considered to have a film quality, Yi Xiaoxing once emphasized in a public interview that "Take Me Home" was produced with a short drama budget and was not produced according to the film industry standards.

Time is tight and the budget is not large. At present, the quality of 《Take Me Home》 is higher than that of most short dramas, but it does not lead by a cliff, nor does it attract a lot of praise.

As for the team, despite the support of Stephen Chow, Yi Xiaoxing, Shi Yuanting, etc. are also creators with certain achievements in the traditional film and television industry.But so far, there are not many successful cases of traditional film and television practitioners going down to earth to make short plays.

The most recent case is Billions of Silly Princes, a film in which the well-known director Wang Jing serves as chief editor and the well-known actor Yuan Qiongdan joins the cast.

It also has the blessing of a big director and is also a star-studded movie. However, Billions of Silly Princes, which was released in the first half of this year, did not cause much splash in the industry.The relevant producers have not announced the recharge rate of Billions of Silly Princes, but the new list editorial department found that the Douyin topic #Billions of Silly Princes has been played less than 20 million times in total.

In fact, reviews of 《Take Me Home》 can be described as polarizing.

Some people gave it a lot of good reviews.Some netizens commented that it had a movie quality and was 10,000 times better than other short plays on Douyin. Some netizens thought that Xu Zhisheng's performance was very humorous.

But some people also gave a lot of bad reviews.Some netizens felt that "Take Me Home" was not as good as expected. Some netizens were disappointed that it did not have Zhou's comedy style. Some netizens commented that "The drama produced by Xingye must be fine, but it is a bit incomprehensible".

At present, the newly launched "Take Me Home" has neither produced the expected popularity nor made any subversive innovations in short plays. It is not the same as the previous "Twenty-Nine" and other high-quality short plays.There is no fundamental difference.

Of course, 《Take Me Home》 has just released its first episode. We will continue to wait and see whether there will be more surprises in the future.

Article source: Xinbang public account

The above provides all the latest information related to Stephen Chow's first short drama - Take Me Home - online: the first episode has been viewed over 10 million times, and Xu Zhisheng has been on the hot search. This information will have an important impact on the subsequent development of the plot., you won’t want to miss any of the details.If you are willing to pay attention to all kinds of film and television entertainment information, then please pay attention to the line class, and you will gain a richer plot experience.