《Beijing 2022》Box office exceeded 30 million

The recent hit《Beijing 2022》 has attracted the attention of countless fans and has repeatedly achieved high ratings on major video platforms. It presents the audience with a plot picture of reversals and twists and turns. Just recently, about《Beijing 2022》The box office exceeded 30 million and the audience is also talking about it, so I will talk to you next.

The official film of the Beijing Winter Olympics - Beijing 2022 -, produced by the Beijing Winter Olympics Organizing Committee and the International Olympic Committee, with Zhang Yimou as the producer, Lu Chuan as the director, and Zhang Heping as the general consultant, has so far grossed more than 30 million, becoming the 2023 mainland documentaryNo. 1 on the box office list, and ranked in the top 10 box office lists of Chinese documentary films, and the film's “ marathon ” promotion is still on the way. Use the power of persistence and love to carry forward and inherit the spirit of the Beijing Winter Olympics and move toward the future together.

Recently, the movie《Beijing 2022》 released a marathon release behind-the-scenes special, recording the entire creative and distribution team's steady progress and continuous efforts since the movie was released nationwide on May 19.In the special episode, the members of the publishing team worked hard like special forces to complete each event patiently and meticulously. They believed that the hard work would eventually pay off, and they practiced the concept of keeping the overall situation in mind, being confident and open-minded, and facing difficulties.The spirit of the Beijing Winter Olympics is to go up, pursue excellence, and create a better future together.

Use the power of persistence and love to face difficulties and create a better future

From the first concept poster and preview trailer on February 20, to the film-Beijing 2022-on April 22, it completed its world premiere as the opening film of the 13th Beijing International Film Festival and was officially announced; the International Olympic Games in early MayBach, Chairman of the Committee, invited Mr. Bach to watch the film during his trip to China; and then held a market screening at the 76th Cannes International Film Festival on May 21, attracting international buyers, producers, and film festival directors from all over the world.Come and watch.The announcement of the movie - Beijing 2022 - has been intensive. I hope that more viewers can see this “the best Winter Olympics movie in history”.

After the film was released, it received a lot of praise, becoming the most watched documentary and the first box office in 2023. The cumulative number of Weibo views of the movie topic exceeded 150 million, and related topics have been on the hot lists of major social platforms such as Weibo for many times.Leading national media such as CCTV News continued to report and support, allowing the film to receive more than 600 million exposures.

In order to better promote the spirit of the Beijing Winter Olympics, the film promotion and distribution subsequently entered the stage of precise distribution.Starting from the beginning of June, the film-Beijing 2022-officially launched a series of campus tours, and has successively visited major volunteer universities and key ice and snow sports demonstration schools or characteristic schools across the country.After entering the school season in September, a new round of screening work will be carried out through the “First Lesson of School” themed education activities, and teachers and students will use the Winter Olympics spirit as the driving force to walk with their dreams and build the road to the future together.

Throughout the entire promotion process, the film's creative team and promotion partners worked closely together, using the power of persistence and love to strive to make the film enter the hearts of more viewers.Teachers from the main creative team once said in a campus sharing event that the movie - Beijing 2022 - took three years from planning, shooting and production to finally being presented on the big screen. The creation itself is a marathon, and the movie records it truly and equally.The presence of every participant hopes to allow the audience to see the very unique light behind the scenes of such a grand international event as the Winter Olympics.Facing the arduous creative task, in order to tell the Winter Olympics story well and overcome the creative pressure, we rely on three things, that is, we must be patient, careful, confident, and believe that the team will succeed.This spirit continues from the creation itself to the entire publicity process.During the release event, the movie - Beijing 2022 - also received strong support from school leaders at all levels, and the school's Winter Olympics volunteers and teachers and students also actively participated in sharing and interaction. The movie viewing scene was full of laughter and emotion.After the screening, he actively spoke out for the promotion of the film, becoming a bright and unique light on this marathon release road.

Why should we insist on long-term promotion? Because《Beijing 2022》it’s worth it!

From the release in May to now, the distribution work of the movie《Beijing 2022》 has gone through nearly four months. As for why we insist on doing “ marathon” publicity and promotion, the person in charge of the distribution of the movie《Beijing 2022》Cai Min once said that because it deserves to be seen by more viewers.《Beijing 2022》Using bright light and shadow to record the exciting ice and snow feast, remembering the hard work of all Winter Olympics people, engraved the glory of Beijing as the Double Olympic City, demonstrating the image of a confident, open and calm big country, unparalleledNational memory has accumulated rich cultural and spiritual heritage, which can bring continuous touching and inspiration to everyone.

At the recently held Beijing International Film Festival's Never-ending Series of Events - Beijing 2022 - Expert Seminar, many experts spoke highly of the film.For example, according to Rao Shuguang, president of the China Film Critics Society, the movie - Beijing 2022 - is the spiritual legacy of the Olympic Games. Through continuous promotion of movies, it can change some of people's ideas about future life and enrich their pursuit of a better life.Mr. Hu Zhifeng, director of the Academic Committee of the China University Film and Television Society, believes that the greatest significance of the movie - Beijing 2022 - is that it presents the style of Beijing, China and the Olympics. It is meaningful both as an Olympic collection and for youth education.Lin Lingsi, director of the General Affairs Department of the Press and Publicity Department of the Beijing Winter Olympics Organizing Committee, said that she personally thinks this is the best official Olympic film because it not only records the process of unity, collaboration and hard work in the preparation and hosting of the Winter Olympics, but alsoIt also shows the many difficulties the entire team overcame in the process, and can be shared with more people through continued film promotion.Director Lu Chuan also expressed his gratitude to the team for their perseverance and using great enthusiasm, love and trust to achieve the current results.I believe that with this love and persistence, as well as the sense of responsibility to inherit and carry forward the spirit of the Beijing Winter Olympics, the movie - Beijing 2022 - will continue to show its historical value.

The official film of the Beijing Winter Olympics《Beijing 2022》, is jointly produced by the Beijing Winter Olympics Organizing Committee, the International Olympic Committee, and Cultural Investment Holdings Co., Ltd., with Zhang Yimou as the producer, Lu Chuan as the director, and Zhang Heping as the general consultant, with “Beijing—- Casting ” on the playing field and “ athletes - Returning to the playing field ” is the main line, unfolding in three chapters: “ disease, ” courage, “ integration, looking at the big from the small, from athletes, volunteers, event organizers, participants and ordinary peopleFrom a perspective, it tells the story of the sweat and tears behind the Winter Olympics.In the post-Olympic era, the official film of the Beijing Winter Olympics - Beijing 2022 - is an important carrier of the spiritual inheritance of the Beijing Winter Olympics. In order to allow more young people and the general audience to experience Chinese stories, Chinese features, Chinese ideas, and Chinese feelings through moviesand the power of China, continue to inherit and carry forward the spirit of the Beijing Winter Olympics, and the movie ” marathon release % will still move forward.

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