Documentary - Spin Wars - traces the origins of three indoor cycling brands

The documentary Spin Wars focuses on SoulCycle, Flywheel and Peloton, telling the story of the development of indoor cycling into a billion-dollar boutique fitness business, tracking ambition, betrayal and the shadow behind the culture.Greenwich Entertainment has released an official trailer, and the film previously premiered at the 2026 Tribeca Film Festival.

The two core characters in the film are Ruth Zuckerman, co-founder of SoulCycle and Flywheel Sports, and Marion Roman, co-founder of Peloton.They are often called the godmothers of the New York indoor cycling scene.

The festival's introduction to the film emphasized that the documentary was able to gain in-depth access to these insiders, some of whom had stories to tell and others with old scores to settle.The film festival described the revelations in the film as surprising, and the tight editing kept the film as fast as a riding lesson; the insider's narration brought a mixture of surprise and embarrassment.

Also appearing are Katie Couric, Heather McMahan, Mary Beth Barone, Jill Kargman, Anna Roysman, Brandon Kyle Goodman and others.

《Bicycle War》is the feature directorial debut of producer and filmmaker Philip Byron.He has previously participated in the production of series such as Next Gen Chef and On the Rise: Juju Watkins.This time he co-wrote it with James Thayer and co-produced it with Gillian A. Goldstein.

Greenwich Entertainment will release the documentary through on-demand channels on December 22, 2026.