《Welcome to Dragon Restaurant》will be released in Australia and New Zealand: a new channel for overseas distribution of domestic films

 —Welcome to Dragon Restaurant—will be released in theaters in Australia and New Zealand on September 11.As films go overseas, Ruyi Films established Australian local distribution label Universal Pictures, which began to more closely connect the production and distribution of domestic films with overseas theaters.When a domestic film enters overseas theaters, there is a whole set of work behind it, including film scheduling, publicity, premiere activities, and communication with local audiences.

The film tells the story of a Chinese chef who went to the Middle East to make a living. In a war-torn restaurant, people protected each other with food and getting along.This story starts with small characters, but contains emotions that can be understood between different cultures.The dining table, language and daily care will allow overseas audiences to find an entrance into the story.

Overseas distribution requires familiarity with the local market, and also requires the work to be seen in an appropriate way.The theater network and local event experience in Australia and New Zealand provide a new screening window for domestic films.After the movie arrives in a new city, it will face an unfamiliar audience and receive laughter, silence and applause in different languages.

The overseas release of Chinese films is moving from single screenings to more stable distribution cooperation.《Welcome to Dragon Restaurant》taking the lead also opens up a possibility for subsequent works.More stories with the quality of Chinese life will have the opportunity to reach distant places along this channel and find their own audiences in the larger screen world.

After a film is scheduled overseas, it really begins to face local audiences.Posters, subtitles, theater events and post-screening conversations all influence how the story is understood.Chinese audiences in the Australian and New Zealand markets will enter the movie from the familiar language and life details, while local audiences may feel the warmth of the story from restaurants, ordinary people in war and the watch between people.This encounter extends the meaning of distribution beyond the screen.