How did Youku《The Double》become a national anti-stress drama?

《The Double》, the play has been aired, and it has been loved and sought after by the audience as soon as it was aired, whether it is from the storyline, the persuasion, or the appearance and acting skills of the actors.This is a high-quality work.

Facts have once again eloquently proved that people love dramas.《The Double》Not only did it completely exceed the market's expectations, Hard Candy even suspected that the current situation also exceeded Youku's own expectations.

With the cast, IP popularity, and pre-broadcast announcements all being mediocre in costumes, 《The Double》 was launched on Youku on June 2, and its popularity exceeded 10,000 in two days, becoming Youku's fastest in 2024.Breaking 10,000 dramas.Lighthouse data shows that its real-time broadcast market share is as high as 23.18“. Yunhe Data's market share soared from 8.6” on the first day to 17.7“ the next day. The broadcast data is the best among dramas in the same period.

What is even more noteworthy is its amazing topical potential, which may mean that the potential of the show has not yet been fully unleashed.On the first day of broadcast, -The Double- reached the top of the Douyin drama list; after the broadcast, the Baidu index continued to rise, reaching 420,000 on the third day, close to the peak of -Fanhua- at 490,000.

”Wu Jinyan: The heroine who must retaliate for her actions“ has made it to the top 5 of Little Red Book’s popular list... Its popularity has even begun to drive direct revenue to the platform.Qimai data shows that with the broadcast of "The Double", Youku Video's IOS downloads increased significantly and its revenue nearly doubled.

People inside and outside the industry can't wait to summarize the successful experience of "The Double". Excellent scheduling and scheduling strategies are unavoidable topics.As the hit drama - Qing Yu Nian 2 - comes to an end, the market traffic is gradually released, which is an excellent opportunity for new dramas to debut; and the summer season has always been the home of female-oriented costume dramas, and the audience's attention is locked in advance.The difference is that - The Double - chooses to update at 12 noon, which is somewhat similar to the large-scale screenings in the film industry. It is easier to accumulate traffic and word-of-mouth potential; judging from the current scheduling of new dramas by various companiesLook, 《The Double》 will continue to be locked in this week's schedule.

Of course, scheduling can only be considered as ” tips “, in the final analysis it depends on the content.If it is a really good drama, we, the audience, can afford to have a few of it aired at the same time.Just as Mr. Hard Candy made it clear at the outset, Shuangju won again this time.There is no need to rush to value it. As a kind of mass entertainment, the most important thing is to make the viewing experience enjoyable, and then we will talk about other things.

《The Double》 does this to the extreme.Smooth rhythm, clear goals, timely feedback, upgrade to defeat monsters, decisive killing, clear love and hate.Just like an ice-cold soda in summer, it can soothe away all the heat and make you instantly refreshed and bright.

The protagonist group upgrades to fight monsters

Audiences always love to watch counterattack scenes.People can't wait to share the same hatred and want to become the protagonist's ”cloud allies“.And - The Double - gives a clear main story line from the beginning, so that the protagonist has both long-term goals and short-term tasks.The former gives people a spiritual backbone, and the latter gives people a goal in action. They are both the key to maintaining the audience's enthusiasm for watching dramas and their sense of enjoyment.

《The Double》 is doubly exciting because it's still a ”dual-line passthrough“.The first few episodes can be said to be interconnected, and there is absolutely no point in abandoning the drama.

The madman appears in the first five minutes of ”Golden First Episode%. The heroine Xue Li was betrayed by her husband, and she quickly stepped into the role without any delay.Before I and the rest of the crowd could appreciate the handsomeness of the madman, we were already so angry with this ex-husband who was so arrogant and arrogant at the same time.

In the double-line story, the female cooperation in -The Double- does not remain superficial, but depicts the shared weal and woe of Xue Li and Jiang Li's twists and turns.One of them is a talented girl from Huaixiang who was framed by her mother-in-law and buried alive by her husband; the other is a daughter of the Prime Minister who was tricked by her stepmother and left home to be imprisoned.A twist of fate allowed two completely different women to meet and get to know each other. They saw themselves in each other and the courage to fight against the darkness.

Since Xue Li took over Jiang Li's identity, Xue Li not only wanted to avenge herself, but also wanted to get back everything that belonged to Jiang Li.When Xue Li appeared domineeringly at her sister's wedding ceremony, Jiang Li, who was smiling and dancing under the pear tree, appeared in front of her.Yang Chaoyue, dressed in white, is so beautiful. I don’t know how many people were disappointed when the character was suddenly taken off the production line.

In terms of narrative structure, The Double also uses dense turns and relaxed jokes to keep the audience firmly in the loop.Mr. Hard Candy must say that this is the kind of counterattack drama that people love to watch!With his IQ on the line and full of emotions, he raised his sword and slashed at the enemy with a 20-meter-long sword.And from the perspective of drama“, it is timely feedback + character growth.

Every operation of Xue Li will bring personal growth or advance the plot.Although the heroine is insulted and harmed, the audience will not feel aggrieved at all, but will always be in a sense of satisfaction and suspense when small tasks are accomplished and new tasks appear.​

The difficulty of each ”dungeon“ is constantly improving, which also allows the audience to grow with the characters.The heroine knows how to leverage her strengths, and how to use her strengths and avoid weaknesses to give full play to her own advantages.Let me ask you, who doesn’t like to see using your brain to fight back?

When he was in the Virgin Hall, Xue Li cleverly observed the height of the lantern to create an opportunity for him to return to the capital; when he was threatened by Mr. Qin, he pretended to be the other party's accomplice and escaped; when he returned to the Jiang family, Xue Li accepted the situation and took advantage of the maid's relationship.The conflict successfully aroused his father's guilt, and he was qualified to attend the Hairpin Ceremony.

The reversal of 《The Double》 is often unexpected and reasonable.Forced by his stepmother to go on a blind date, Xue Li attacked the other party's pain point of having an extramarital affair, making him retreat; he helped his cousin out, but was falsely accused of causing trouble, and Xue Li explained forcefully, politely, and politely; moreFurthermore, through a bet with Mr. Li, Xue Li established the image of "a tiger father and a dog son" in front of his father, and won recognition and respect.

In this way, as the heroine fights monsters and upgrades and continues to grow, the audience who follows the drama will also develop a kind of psychological satisfaction and become a deeper sense of satisfaction.

From topic breaking to popular drama

The cruel husband, the crazy love rival, the vicious stepmother, the boss who constantly teases me, - The Double - knows exactly what the audience likes to see.Not only does it capture the emotional point of the moment, the characters are by no means tools, they are all flesh and blood.

Costume dramas give modern people an opportunity to dream more free from constraints, and "The Double" allows the audience to empathize deeply with the characters and the story without distinction.The dilemma of each character allows the audience to see themselves under a certain social identity.

Xue Li was a talented woman who married a good man and lived a decent and comfortable life.But because the eldest princess coveted her husband, she was stigmatized and almost died.In her family, there is a husband who is driven by desire and ambition, a mother-in-law who wants to be the best, and a sister-in-law who becomes an accomplice.In a sense, Xue Li has a ”scumbag husband“ and ”superb relatives“, which in itself is a topic that people often pay attention to online.

《The Double》's group portraits of women are only separated from the audience's real-life predicament.The prime minister's daughter has been living in the Virgin Hall for ten years without anyone caring about her. She suffers from both family problems and bullying.The death of Jiang Li makes people feel sad. It is tearing beautiful things into pieces for people to see.A father's love always needs to be awakened and reminded over and over again, otherwise he can leave his biological daughter behind for his own pure life. How abominable and sad this is.

And the scheming stepmother Ji Shuran peeped at Jiang Li” who came home like a poisonous snake.Although she has a ruthless side, she is also a victim of the feudal system and political marriage.Although she has become the wife of the Prime Minister, she still has to be robbed by her father for not being able to help the family.

The male image in this drama is also worth pondering.Shen Yurong has a fascination with power, but he also has conscience torture and regret. He is a round character with multiple dimensions.He originally didn't plan to help “ex-wife” enter Mingyi Hall, but in the end he remembered the scene where the two of them were studying and discussing their ideals.When leaving Jiang's house, he changed his words and praised the other party's thirst for knowledge, which invisibly helped Xue Li.

It’s not about whitewashing the bad guys, but these are real people with flesh and blood, and this is also the key to the show’s rapid popularity on Douyin and Xiaohongshu.

What especially attracted the attention of Hard Candy Jun is that although it is a female-oriented drama that accurately pokes at women's pleasure, judging from the comments on social networking sites, - The Double - is very attractive to - Qing Yu Nian -.Like female viewers, it has begun to break out of the circle to attract male viewers, and it has a tendency to become “国产精品”.

What do male viewers like to watch?Upgrade to defeat monsters, counterattack and slap in the face, kill decisively with tooth for tooth, beauties, beauties, beauties...guess what, 《The Double》just has it all.

Starting from a desperate situation and then counterattacking all the way is a national sentiment, and the protagonist who is decisive and decisive in killing is not a virgin at all, and it is rare in both male and female channels.

In particular, -The Double- also places the heroine's growth into a broader social context.The debate between Jiang and Li on the concept of talent selection and Duke Su's investigation of corruption cases gave the entire series a richer viewing dimension.Taking counterattack as the main line, it also adds court struggles, family life, and social group portraits. It can be said to be bright and light without losing the weight of traditional costume dramas.

As for beauties, in addition to Wu Jinyan, Chen Qiaoen, Yang Chaoyue, Liu Xiening, Li Meng, Zhang Yuqi, Amy, Zhao Jiamin, Dong Xuan, Zhao Qing, Wu Jiayi, Kong Xueer, He Hongshan... the flowers are gradually charming, hard candyYou would also like to name the performance director Lu Hao Jiji. The blower's sword is still young, and the beauties can finally have their names corrected!

How do costume dramas capture the coolness of the moment?

As exciting as a game, as fast as a skit, as beautiful as a MV, and as topical as an Internet post, - The Double - has become a summer drama that relieves people's stress.

Just like the hot search topic on the first day of the series' launch: "She took the blame for her father's affair and her husband broke apart", it can be said that it combines the explosive elements in women's family life.The audience follows the drama with a melon-eating mentality and is more likely to find an outlet for their emotions.Complain about Xue Li's cruel husband, annoy Jiang Li's father who doesn't do anything, laugh at the third sister who has a lofty ideal, and laugh at the two carefree maids of the Jiang family. While the audience relieves their stress, the series alsoThe circle is broken.

The romance between the male and female protagonists broke the stereotype and received enthusiastic praise from the audience.Su Guogong's crazy character has attracted countless fans, and Xue Li's charming sister who crushes her with intelligence is even more popular among the people.Wang Xingyue further consolidated his absolute advantage on the track.Wu Jinyan's broken beauty adds to the sexual tension of this couple.When trying the spider, Xue Li said: "If anything happens to you, I will definitely pay for it with my life!"“Xiao Heng asked: ”Suicide for love?“The top-notch mutual fishing between the two is no less exciting than the romance show between masters. It is a truly evenly matched love.

It has to be said that Youku has something good in costume dramas, and you can’t even think of these breakthrough points.From the ”widow“ of 《Huajian Ling》- to the ”madman“ of《The Double》; from the refreshing grass-type heroine to the upgraded version of the counterattack goddess; from the farming of《Xi Huazhi》From the group portrait of women to 《The Double》, whose values ​​have finally been fully updated.

It can be said that - Xi Huazhi - Huajian Ling - The Double -, Youku's three ancient puppets in the first half of the year all had market performance that exceeded expectations.And if the first two can be considered small but beautiful ”dark horse dramas“, then - The Double - has been scheduled to be a ”hit drama%, but it is still unknown to what level it will be.

There are no heavy traffic actors to star, and there is no super IP blessing, but it can still create a world of its own. It can be said that the current period of costume dramas is clean.In the final analysis, what the audience wants to see is novelty and plot.

The explosion of "The Double" also paved the way for Youku's next lucrative market in the second half of the year.On the one hand, the strong attraction of popular dramas means that even if the dramas are finished, users will still stay on the platform for a period of time due to inertia and recharge, as long as new dramas can be accepted; on the other hand, the topic of costume dramas on Youku has gone out of the circle.Moreover, with its distinctive brand characteristics, audiences who like costume dramas may further gather.

In fact, after The Double-, Youku does have a number of key costume dramas that are expected to take over this huge wealth.For example, "Pearl Curtain and Jade Curtain" starring Zhao Lusi and Liu Yuning will compose an ancient business legend; "Life of Time", starring Zhao Jinmai and Zhang Linghe, shows how enemies in two generations become best friends, and best friends become best friends.Lovers' love legend; more importantly, "The Legend of Zanghai", directed by Zheng Xiaolong and starring Xiao Zhan and Zhang Jingyi, recently released the first male protagonist single poster, triggering heated discussions.

Nowadays, when talking about dramas, value is always indispensable. So, is Shuangju a relatively low aesthetic taste?At least Hard Candy doesn’t think so.Strong goal orientation and timely feedback are all making up for the shortcomings in our modern life.In a huge and complex social machine, we can't see the progress bar, and we don't necessarily get rewarded for our efforts. The compensation mechanism of entertainment is exactly what allows us to return to the original state of spring planting and autumn harvest, and good and evil are rewarded. Return to thatWonderful and bright inner world.What is positive energy? This is positive energy.

This is all the information related to how Youku - The Double - became a national anti-stress drama. I believe that the plot will have more exciting trends in the future. If you like it, remember to pay attention.