Watch TV with fewer operations, and radio and television services have begun to promote“ double improvement”

  开机直接看直播、取消机顶盒开机广告、压减收费包，这些改变来自电视“套娃”收费和操作复杂治理。After three years of dual governance launched in August 2023, the radio, television and audio industry began to further promote dual improvements in service and experience in 2026, with integrated TVs, ultra-high-definition images and three-dimensional sound becoming new work content.

The person in charge of the State Administration of Radio, Film and Television said that at present, watching live broadcasts after turning on the phone has been basically realized. “Automatic renewal” has been changed to “Automatic renewal”. The first subscription must be confirmed twice, and no default check or forced bundling is allowed. Free and paid content must also be clearly marked.In the past, problems such as layered membership and hidden deductions are being addressed through regulations on both charging and operation.

Integrated TVs push the simplified operation to the device itself: install the application software on the smart TV, connect a small adapter behind the body, and use the universal remote control to enter the live channel with one click.Functions such as on-demand and replay are still retained, and the live broadcast is transmitted through a dedicated network.

By 2025, more than 10 million plug-in mini set-top boxes and universal remote controls have been deployed across the country, as well as more than one million integrated TVs.On August 31 this year, the nationwide promotion of integrated TV entered the stage of large-scale deployment and implementation.Ouyang Feng, director of the Cable TV Technology Research Institute of the State Administration of Radio, Film and Television, said that technological progress is achieved through smarter methods, leaving complexity to equipment and systems and returning simplicity to users.

During the 15-5“ period, the State Administration of Radio, Film and Television will also improve television services in public places and rural areas, and continue to improve the level of age-appropriate and barrier-free services.

After making viewing more convenient, the picture and sound are also being upgraded.Ultra HD improves the viewing experience with richer details, light and dark gradations, colors and more natural motion pictures.On April 22, 2025, Beijing Satellite TV’s ultra-high definition channel was launched, becoming my country’s first provincial-level satellite TV ultra-high definition channel.

According to the State Administration of Radio, Film and Television, my country's newly filmed TV series, online dramas, documentaries, etc. have all achieved ultra-high definition.According to this year's construction schedule, the total number of ultra-high-definition channels nationwide will reach 23 by the end of the year, and the proportion of ultra-high-definition programs in the new programs of the top six domestic online audio-visual platforms will exceed 60”.

Zhang Wei, deputy director of the Science and Technology Department of the State Administration of Radio, Film and Television, said that ultra-high definition can not only take advantage of the large screen of TVs, but also improve the experience of small screens such as mobile phones and tablets.During the “155” period, various terminal upgrades such as large home screens, small mobile screens, and car screens will be promoted to cover more usage scenarios.

In terms of sound, the independent technical standard of Jingcai Sound (three-dimensional sound) is accelerating its application.Chip, TV, and audio companies collaborated on research and development to form a home audio-visual solution based on media interfaces and directly connected to three-dimensional sound from the TV. Users can obtain immersive spatial sound effects in the living room with the help of thousand-yuan audio equipment.

There are also plans to expand the capabilities of the TV.Ouyang Feng proposed that TV will gradually evolve into a comprehensive smart home terminal with a large screen as the core.The State Administration of Radio, Film and Television plans to promote the integration of audio-visual programs, health and wellness care, children's education, smart home and other functions during the 155% period, and support dialect voice, gesture interaction and cross-screen linkage.

The application of ultra-high definition has gone out of the home.Plays from the Capital Theater have been broadcast to eight universities in Beijing, Tianjin and Hebei through ultra-high-definition live broadcasts; the Shanghai International Light and Film Festival attempts to combine ultra-high-definition technology, cultural tourism scenes and commercial operations to drive passenger flow and consumption in multiple business districts.The 3rd Shanghai International Light and Shadow Festival, which will open on September 17, 2026, is one of the relevant practices.

Zhang Wei believes that ultra-high definition will also drive the upgrading of information infrastructure and electronic manufacturing: improve the business traffic and bandwidth utilization of 5G and gigabit optical networks, promote equipment updates, trade-in of consumer goods and technological innovation, and further involve industrial links such as materials, chips, and panels.Security monitoring, medical health, smart manufacturing and smart transportation are also scalable application areas.

Talking about who these constructions ultimately serve, Zhang Wei said that whether it is TV, mobile phones, or ultra-high-definition applications in culture, tourism, education, and sports, technological progress should be focused on allowing everyone to enjoy clearer, more convenient, and richer audio-visual services.