Lange and Paulson return, new season of horror drama sets new record

Since the launch of the thirteenth season of American Horror Story, it has achieved the best streaming performance of the new season premiere in the series to date.The first three episodes were released on September 24 and received approximately 4 million views worldwide on Hulu and Disney+ in the following four days.Familiar faces such as Jessica Lange, Sarah Paulson, and Evan Peters return, allowing this launch to reconnect the memories of characters from many seasons with the audience.

This set of figures is based on FX’s internal statistics and is based on the total number of minutes watched divided by the length of the program.The total length of the three episodes released on the first day was close to two hours, and the cumulative viewing time in the four days was approximately 476 million minutes, which converted into approximately 4 million views.Therefore, it does not directly equate to four million unique viewers.

The same person may watch multiple episodes or re-watch certain content, and the cumulative time will be included in the calculation.Converting minutes to duration is a way to measure viewing size and allows platforms to compare the performance of different content, but it has a different meaning than the number of accounts, the number of clicks on a single episode, or the number of unique viewers.

In terms of traditional cable channels, the average audience for the day when FX aired on September 24 was approximately 378,000.The series enters TV and streaming media at the same time. The data from the two channels use different calibers, and they cannot be directly added up to obtain the complete total number of viewers.The main viewing volume for this launch came from streaming media.

The thirteenth season had about 4 million views in four days, which was about 50% higher than the corresponding performance of the twelfth season and nearly twice the opening performance of the previous two seasons.The comparison range is limited to the premiere stage of the new season, which shows that the new round of launch has reunited the audience, but it cannot be used to draw the average viewing or final performance of the entire season.

The launch also marks the biggest launch to date for a Ryan Murphy-produced work on Hulu and Disney+.However, the statistics exclude the series he produced for ABC that used a next-day release method.Only by knowing this scope can we avoid expanding a streaming media launch record into a unified record for all its programs and all distribution methods.

The cast list for the new season features a number of long-time collaborators.In addition to Lange, Paulson and Peters, there are also Angela Bassett, Emma Roberts and Billie Lourd.Actors return to the series while reprising their roles from previous seasons, giving the production a different entry point than a regular new story.

The direction given by the first three episodes is that characters in different timelines may unite to face greater evil forces.Characters that were previously scattered in different stories now have the possibility of being connected with each other.This arrangement needs to take care of viewers who are familiar with the old season, but also needs to allow the conflicts in the new season to advance independently.

Old characters returning will jog memories, but the plot still has to deal with their place in the current story.Just because the audience once knew a person's experience does not mean they already know what he will do next.The new season incorporates different timelines into the same round of narrative. How the connections between the characters unfold will become an important part of subsequent viewing.

The series was co-created by Ryan Murphy and Brad Falchuk, and the thirteenth season continues to be executive produced by the two, and the production company is 20th Television.The new season reunites many actors and characters, building on years of cooperation and accumulation of existing content. It also requires new script arrangements to organize these resources.

Old season content also continues to be watched during the interval.According to Nielsen statistics, in the more than two years between the end of the twelfth season and the start of the thirteenth season, American viewers contributed approximately 7 billion minutes of streaming media viewing to the entire series, equivalent to an average of approximately 259 million minutes per month.This number corresponds to the entire old film library, not just a certain season.

The viewing of the film library and the launch of the new season are interconnected: some people are rewatching familiar stories while waiting, and some are using old seasons to enter the series for the first time.Long-term content allows characters and themes to continue to be recognized.When new seasons come out, returning characters can bring these viewing experiences back into the discussion.

FX expects the series to enter Nielsen's top 10 streaming list for the week of September 21st to 27th, and the relevant list is still to be announced.Internal data already illustrates the scale of the four-day launch, and external charts will provide another comparison position.Predictions should remain expected until official results come in.

Season 13 is off to a strong start.4 million converted views, traditional channel performance and long-term duration of old film libraries respectively present different aspects of new content launch and series accumulation.As the characters' relationships across timelines continue to unfold, the new season will need to bring the renewed interest into the story of each subsequent episode.