《In the Octagonal Cage》hot release

  • Auth:Little Diu
  • Jul 10, 2023

In the past few days, "Inside the Octagon" has been very popular on various social platforms. There are even many friends around me discussing it. The hot release of "Inside the Octagon" has also made many people very curious.Today, the editor will bring you an introduction to the hot release of "In the Octagonal Cage".

After a lapse of 6 years, Wang Baoqiang returns to the arena with his new movie - In the Octagonal Cage.On July 6, "In the Octagonal Cage" adapted from real events was officially released. With its profound emotional tension and realistic thinking of the bottom characters, it gained reputation and attendance.Among them, Dongpeng Special Drinks serves as the exclusive beverage partner, accompanying the protagonist to find a way out of the dilemma.

《In the Octagonal Cage》hot release

A powerful lineup demonstrates life transformation, DongpengSpecial drink linkage plot and struggle implantation

The reality-themed film "In the Octagon" starring Wang Baoqiang, Chen Yongsheng, Shi Pengyuan and Wang Xun quickly set off a movie-watching craze as soon as it was officially announced for release.As of July 5, the total box office and pre-sale box office of "In the Octagon" exceeded 400 million, and the first round of screenings was extremely popular.At the same time, authentic and credible performances, down-to-earth characters, passionate and tear-jerking stories, and the fighting spirit of an ordinary person leading a group of unattended children in the mountains to break out of the prison of fate, all made - In the Octagonal Cage - bring to the audienceA refreshing viewing experience.Before its official release on July 6, "In the Octagon" also shot to No. 1 on the list of the most anticipated movies in recent times, which shows the exquisite production level of the film.

Dongpeng Special Drinks also took advantage of the opportunity to be integrated into the play, and joined forces with Wang Baoqiang and other powerful actors to perform a passionate fighting story.Dongpeng Special Drink provides energy support to the protagonists in difficult situations, and accompanies Xiang Tenghui and the children to find a way out of life, change their destiny, and enhance the brand image and exposure of Dongpeng Special Drink.

In addition to the film, Dongpeng Special Drink also borrowed the popularity of "In the Octagonal Cage" to launch the “Dongpeng Special Drink Energy Cinema” topic event on mainstream content platforms, using Dongpeng Special Drink as prizes to attract viewers to leave comments in the comment area.Movie experience, promote communication among moviegoers, and create momentum for the Octagonal Cage.This activity has brought Dongpeng Special Drink closer to the audience in an interactive form, greatly improved the brand's favorability, and deepened the presence of Dongpeng Special Drink in the drama.

The brand and plot are integrated, and the concept of fighting is spread smoothly

In the movie - Octagonal Cage -, you can see not only a story about fighting, but also a story about a group of orphans struggling at the bottom and fighting against their fate.The movie tells the story of Xiang Tenghui (played by Wang Baoqiang) who is determined to devote all his efforts to cultivating a group of "wild children" who have no food to eat and rely on robbery to survive.Unexpectedly, the children's past videos were exposed, causing Xiang Tenghui's life and the children's future to instantly fall into a large web woven in the name of kindness, and the gears of fate returned to the quagmire.But regarding the future, they have not stopped working hard and fighting hard, and they still hold hope towards the sun.

The illusion of the octagonal cage is Xiang Tenghui's show of desperation; the truth of the octagonal cage is an oath not to bow to fate.Persistence, hard work, and warmth are the keywords used in character creation in the play, which coincide with the positioning and concept of Dongpeng Special Drink.In the film, Xiang Tenghui's perseverance and courage in facing difficulties match the Dongpeng Special Drink's own product attributes of anti-fatigue, energy replenishment, and challenging limits, and the scene-based implantation expresses %tired, sleepy, and drunkThe product positioning of Dongpeng Special Drink is; in terms of brand, Dongpeng Special Drink conveys the spirit of being awake and working hard when you are young, which perfectly matches the character character of the protagonist in the film who fearlessly faces the challenges of life and moves forward courageously.Taking advantage of the fusion - in the octagonal cage -, the product positioning and slogan of Dongpeng Special Drinks are smoothly brought out through the compact plot and distinctive characters, and the emotions are deeply conveyed to the audience.

Not only - in the octagonal cage -, Dongpeng special drink opens up the voice of youth

Under the leadership of Generation Z, which has gradually become a mainstream consumer group, Dongpeng Special Drinks has continuously explored and entered the hobbies of young people from different dimensions based on product characteristics, and built a communication bridge with them with fresh, interesting and popular marketing methods, and playedThere are many new tricks.Except for the popular Octagonal Cage this summer, Dongpeng Special Drinks has been focusing on brand rejuvenation in the early years. The accumulation over the years has achieved the goal of making people drink Dongpeng Special Drinks when they are tired and sleepy.The slogan "Young people should wake up and work hard" is deeply rooted in the hearts of the people.

In recent years, Dongpeng Special Drinks has continued to explore innovative models in film and television drama placements, strengthening brand memory in ways that young people like, such as sponsorship - Thirteen Years of Dust - Who is he - Lao JiuThe Door《》Detective Chinatown《》Dear Beloved--and many other popular film and television dramas.Among them, the themes cover a wide range of topics, from gaming and e-sports, youth love to inspirational workplaces, social history, etc. The embedded content is vivid and creative, which not only enhances the brand's massive exposure, but also deepens the brand impression of Dongpeng Special Drink in the hearts of the public.Improved brand image and brand favorability.

Not only that, Dongpeng Special Drinks is also actively trying to find new entry points from conventional gameplay. Platforms such as Douyin and Bilibili have gathered a large number of young and new generations, creating emotional resonance in communication and interaction with young people.For example, Dongpeng sponsors the HHI Street Dance Championship China, KPL King of Glory Professional League, NYBO National Youth Basketball Open, etc. to strengthen marketing to the new generation of groups, give full play to its own resource advantages, so that topic popularity and user attention continue to rise, and with valueInspire and strengthen the brand mind.

Returning to the content itself, whether in various film and television works or on platforms where young people gather, Dongpeng Special Drinks always takes the brand proposition of being awake and working hard when you are young as the keynote, conveying the emotional comfort of hard work and improvement, and deepening the brandPropagate and expand the traffic pool.As a leading national brand in the field of functional drinks in my country, it has always insisted on accompanying China's young people to work hard. This may be the simple reason why Dongpeng Special Drinks has always been keen on the brand rejuvenation strategy.

These are the details on the topic of hot release in the Octagonal Cage. We will provide more detailed plot introductions and interpretations in the future.We welcome everyone to pay attention to our line classes, because here we will unveil the mysteries of various wonderful stories in movies and plays. With our help, you will have a deeper understanding of this work and feel about it.It contains various exquisite details and carefully considers the meaning and value conveyed by the work.

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