The global box office champion changes hands again, Marvel re-releases regain record

 The number one spot on the cumulative box office list in global film history has changed again.《Avengers: Endgame》(Avengers: Endgame) used a new round of re-releases to push the global cumulative box office to approximately US$2.9255 billion, surpassing Avatar's approximately US$2.9237 billion.Based on this rounded data, the difference between the two movies is only about $1.8 million, which is a very close lead.

Driving the change in rankings was revenue from the second weekend of re-releases.The film earned US$4.4 million in North America and US$14.4 million in markets outside North America, for a total of US$18.8 million.The North American box office and overseas box office here are jointly included in the global cumulative figures. No one of them alone can be regarded as the entire performance of the film's re-release.

The film had already earned US$86 million worldwide in the previous weekend, including US$26 million in North America.One week later, new revenue continued to enter the historical cumulative box office, causing the originally small leading gap to be rewritten.The film history list looks at the total amount of releases over the years, and re-releases will also change this total amount and ranking.

The record race has been going on for years.Avatar, directed by James Cameron, remained the global box office champion for about ten years after its release in 2009.In 2019, Avengers: Endgame surpassed it and completed a cast.In 2021, - Avatar - regained the number one spot through re-releases.

Now Marvel movies are back at the top of the list again, continuing the process of two works changing their cumulative results through subsequent releases.Every record change corresponds to new movie-viewing revenue. After the first round of release, classic blockbusters can still gain new audiences in theaters, and can also attract people who are familiar with the work to watch it again.

《Avengers 4: Endgame》Directed by Anthony Russo and Joe Russo, the story takes over the situation after Thanos wiped out half of all life in the universe.The surviving heroes face loss and failure and try to find opportunities to change the outcome.Years of accumulation of characters come together in this one episode, giving the film a strong emotional background to the series.

Actors including Robert Downey Jr., Chris Evans, Mark Ruffalo, Chris Hemsworth, Scarlett Johansson and Jeremy Renner participated in the performance.What the audience sees on screen is both a crisis and a group of characters who have known each other for a long time facing the consequences.Character experiences provide memory connections to action scenes beyond viewing.

That connection helps a 2019 movie continue to attract theater audiences years later.When re-released, the audience already knows the fate of some characters and may still be willing to rewatch key passages in the story.For new audiences, the big screen provides sounds, images, and a collective viewing environment that are different from home viewing.

This round of re-releases also has a clear series promotion background: Marvel is warming up for this year's new Avengers movie.The return of old works to theaters can bring audiences back to previous important points in the series, allowing character relationships and major events that have been separated for several years to be discussed again.This arrangement connects the review of works with the launch of new films.

The Russo brothers will also direct the next Avengers movie, which is currently scheduled to be released in North America on December 18.The third part of Warner's Dune series also occupies this North American schedule, and the two major productions will face competition to enter theaters on the same day.This time belongs to the North American distribution arrangement and cannot be directly applied to the release date in mainland China.

The re-release results provide a positive signal for Marvel, but new films still need to be tested based on their own stories, reputation and distribution performance.The fact that the audience is willing to rewatch familiar works shows that the old ones are still attractive; in the face of new character configurations and plots, how the audience chooses will form different data after the new film is released.

The cumulative box office ranking in film history also has a clear caliber.The comparison here is box office revenue, which includes first-run releases and subsequent re-releases, and is not adjusted for inflation or directly converted to movie attendance.Ticket price, market scope and release year will all affect the amount. Records can explain the commercial scale, but they cannot alone explain all audience behavior.

The cumulative gap between the two films is currently very small, and subsequent release revenue may still change the ranking.For the film market, the most concrete significance of this change is that re-releases can still generate enough box office to impact records.Over the years, the familiar heroes and the world of Pandora continue to use theaters to connect with new audiences, and the global box office charts have kept changing as a result.