《Mo Yuyunjian》The business experience behind Yu Zhengshuang's drama

《 Mo Yuyunjian 》 This well-produced TV series brings you a very good viewing experience, and the various contents in it are highly discussed. Here 《 Mo Yuyunjian 》 Yu ZhengshuangThe business experience behind the play is deeply loved by everyone. Today, the editor will take a look at the business experience behind the play - Mo Yuyunjian - Yu Zhengshuang.

《Mo Yuyunjian》It became popular very quickly.

Within just two days of its launch, the popularity of the show exceeded 10,000, setting a record for the fastest episode on the platform to reach 10,000 this year.At the same time, the online communication effect of the drama is also very good. In addition to hot searches on various platforms, the audience has even started to create memes around the main characters, such as the new track of Wang Xing Yuexiti - the ancient puppet Cao thief.

But controversies also ensued, centering on the drama’s issues with actors’ performances, plot logic and other aspects. Some viewers also believed that it affected the perception of the show, and that it was a one-sided pursuit of fast pace and strong plot – coolness.

As the popularity rises and controversies continue, it is not surprising that this familiar painting style appears in Yu’s works.

In the Chinese drama sequence, - Yu Zheng's drama - has even been discussed as a phenomenon for many years, and just when the data of Yu Zheng's works have declined in recent years and are considered to be outdated, - Mo Yuyunjian《Once again proved some of its qualities in content development.

Perhaps by watching this drama, you can understand how Yu is creating hits.

Comparing another cool drama for women in 2018 - Story of Yanxi Palace -, it is not difficult to find some of Yu Zheng's usual ideas for making cool dramas.

》 Mo Yuyunjian 《 and 》 Story of Yanxi Palace 《 have many similar processing methods. For example, the heroine carries a great hatred at the beginning and uses revenge as a clue to start the story; another example is that the heroine does not leave any grudges overnight., someone comes to the door and settles the account immediately, but Wei Yingluo is more straightforward, while Xue Fangfei is like a deep-thinking black lotus, focusing on a battle of wits.

The basis for the refreshing feeling is the same.

First of all, the premise of revenge is that the heroines have been stepped on to the bottom, and they need to climb to the top one by one to get what they want, so there is a natural sense of accomplishment in upgrading and fighting monsters.

Secondly, the heroine is not aggrieved at all. The heroine of the cool drama not only has a mouth that can speak, but also has hands that can fight. She will never let the protagonist - who can't argue with her mouth - be able to speak.

For example - Mo Yuyunjian -, regardless of whether there are logical problems before or after, Xue Fangfei has indeed managed to solve problems with her eloquence and brain power, ranging from escaping from the virgin hall, being allowed to participate in the hairpin ceremony after performing a miserable act, to returning home.Without the small confrontations like changing costumes, the narrative is basically relatively complete, at least at the script level, it needs to be worked on.

Looking deeper, the drama also needs to bring value satisfaction to the audience.

At least so far, the heroine Xue Fangfei of Mo Yuyunjian has not received much help from the male protagonist Xiao Heng. The script will be extremely cautious in handling this - plug-in. For example, Xiao Heng helps Xue Fangfei cure the disease.If she participates in the competition with a hand injury, she needs to pass the test on her own to get the doctor's approval, so as to promote the two-strong pattern in her personality.

It should be said that among the major female protagonists in China in recent years, such an independent image is actually rare.And Xue Fangfei does not rely on accidental luck, but is truly capable of solving problems with her own intelligence, which will enhance the female audience's sense of agency.

》Mo Yuyunjian《What new changes are there?

The pace is fast enough, as fast as a short play.

In addition to the plot, this is another key point that constitutes the fun of the play.Compared with previous long dramas, "Mo Yu Yun Jian" also has strong plot processing capabilities. Not only is the plot capacity large, but there are frequent plot reversals in each small plot unit, firmly grasping the audience.emotional curve.

In fact, it is entirely possible to break each episode of Mo Yu Yun Jian into short plays ranging from five to ten minutes according to the plot.

For example, in the first ten minutes, according to the emotional curve, first - being framed - caught in rape - the husband chops with an ax - continues to decline, the mood bottoms out and then reverses slightly - the husband splits the chain -, and then again - the husband druggedThe continuous decline of fainting - being buried alive - bottomed out, and finally - a hand stretched out from the ground - reached an emotional climax. If this was the first episode of some short drama, I'm afraid it would attract many people to click on the second episode..

》Mo Yuyunjian《The rhythm of the whole play is cut so finely that the audience's emotions always follow the plot. On the basis of identifying with the characters, the watchability and immersion are guaranteed to the greatest extent.

Also relying on the visibility of this rhythm, many problems in the script will actually be covered up. For example, if you look closely at the logic, many places are indeed for the sake of pleasure, and are even inconsistent, and the overall characters are relatively functional; butIt is so satisfying that the audience only needs to follow the story and ignore the above problems.

This approach is actually very consistent with Yu Zheng’s ideas in his works.

At the end of 2020, Yu Zheng experienced the famous Apology of the Century. After being frequently exposed in variety shows, he returned to the behind-the-scenes, and began to continuously go online the following year - Li Ge Xing - Yu Lou Chun - MasterMistress《》Double Mirror》four entertaining dramas, perhaps intended to prove its position in the market.

As a result, it not only had a bad reputation, but only "Double Mirror" had a Douban score of 6. It was also involved in "Yulou Chun" - style plagiarism, - housewife - cat abuse - and other topical incidents.Since then, some voices have begun to discuss whether Yu Zheng has become obsolete.

Until this year - Mo Yuyunjian -, the current performance can be regarded as a turnaround.

But in fact, the same story has happened to Yu Zheng many times.

From 2010 - Beauty Scheming -, 2011 - Palace - to 2013 - The Legend of Lu Zhen - successively created ratings hits and then received a series of reputational hits; it was only in 2018 that - Story of Yanxi Palace - proved itThe possibility of oneself on the Internet platform; and then except for 2020 - the temples are not red - which created a certain word-of-mouth effect, it seemed a little quiet again.

There are many films produced by Yu Zheng that have a poor reputation, but they can still produce hits every few years. The emergence of this kind of intermittent hits may prove Yu Zheng's abilities and limitations.

Yu Zheng began studying screenwriting with Hong Kong director Li Huimin in 1999, and he can still see the creative inertia of Hong Kong content in him.For example, they love to use handsome men and beautiful women, a caring perspective in depicting characters, or a strong plot and conflict in the story.

More importantly, he prioritizes market value rather than artistic value.

To put it bluntly, he will do whatever the audience wants to see.Compared with screenwriter, director, art director, producer and other titles, Yu Zheng is first and foremost a businessman.

Facing the market, he has an extremely flexible figure. Looking at his several hits, they all hit the mood of the times without exception.

For example - Gong - came out when the mass market was most interested in the time-travel theme, - Story of Yanxi Palace - was played after the audience was tired of Mary Sue sadistic dramas, and - SideburnsIt’s not Begonia Red – it hit the last few waves of dividends from Degai.

But in this process, Yu Zheng is also constantly repeating himself to maximize IP consumption.

Not to mention the series of films and TV series "The Palace", "The Story of Yanxi Palace" made by the original cast and crew of "The Legend of Hao Lan", etc., such as the basic operations in "The Story of Yanxi Palace"The craftsmanship of the intangible cultural heritage was praised, and almost all future entertainment dramas had the label of intangible cultural heritage; Morandi's color was praised as high-end, and the tone of the entertainment drama became darker and darker, until - The Mistress - the screen was full of gray and was complained about“The underworld”.

He is not bound by many content industry rules.

Because he is a businessman, he will frequently have product deviations in the content-oriented market; he is also not afraid to operate himself as a marketing IP to help his own works achieve the fastest publicity and drainage, and he is not at all concerned about the controversies he faces.I thought so.

Because he is a businessman, he is willing to capture the hottest topics and themes at the moment, meet the needs of the audience, and come up with relatively high-quality products for the market.

Compared with most of his colleagues who are accustomed to ToB business, Yu Zheng’s thinking is naturally ToC.

This is the case this time. Yu Zheng captured the current audience's new needs for "cool" and "quick". In this current era of fragmented entertainment time, he produced a highly completed work.This time, Yu Zheng got it right again.

The above is all about the business behind the drama - Mo Yuyunjian - Yu Zhengshuang. If you want to know more about the film and television drama, you can follow us.