《The Double》The business experience behind Yu Zhengshuang's drama

《The Double》This well-produced TV series brings a very good viewing experience to everyone, and the various contents in it are also highly discussed. Here《The Double》the business experience behind Yu Zhengshuang's dramaIt is deeply loved by everyone. Today, the editor will take a look at - The Double - the business behind Yu Zhengshuang's drama.

《The Double》took off quickly.

Within just two days of its launch, the popularity of the show exceeded 10,000, setting a record for the fastest episode on the platform to reach 10,000 this year.At the same time, the online communication effect of the drama is also very good. In addition to hot searches on various platforms, the audience even started to create memes around the main characters, such as Wang Xing Yuexi's new track "Gu Idou Cao Thief".

But controversies also ensued, centering on the drama's issues with actors' performances, plot logic and other aspects. Some viewers also believed that it affected the perception of the show and that they pursued a fast pace and a strong plot.

As the popularity rises and controversies continue, it is not surprising that this familiar painting style appears in Yu’s works.

In the Chinese drama sequence,“ Yu Zheng drama” has even been discussed as a phenomenon for many years. In recent years, when the data of Yu Zheng's works have declined and are considered“ outdated”, -The Double- once again proved itsCertain qualities in content development.

Perhaps by watching this drama, you can understand how Yu is creating hits.

Comparing another cool drama for women in 2018 - Story of Yanxi Palace -, it is not difficult to find some of Yu Zheng's usual ideas for making cool dramas.

《The Double》 and 《Story of Yanxi Palace》 have many similar processing methods. For example, the heroine is burdened with a great hatred at the beginning, and starts the story with revenge as a clue; another example is that the heroine does not leave any grudges overnight, someoneWhen provoked, the account was settled immediately, but Wei Yingluo was more direct, while Xue Fangfei was like a deep-thinking black lotus, focusing on a battle of wits.

The basis for the refreshing feeling is the same.

First of all, the premise of revenge is that the heroines have been stepped on to the bottom, and they need to climb to the top one by one to get what they want, so there is a natural sense of accomplishment in upgrading and fighting monsters.

Secondly, the heroine is not aggrieved at all. The heroine of the cool drama not only has a mouth that can speak, but also has hands that can fight. She will never let the protagonist be speechless.

For example - The Double -, regardless of whether there are logical problems before or after, Xue Fangfei has indeed managed to solve problems with her eloquence and brainpower, ranging from the big things like escaping from the Virgin Hall, being allowed to participate in the miserable performance, and the hairpin ceremony, to the small things like not changing her hair after returning home.The narratives of small confrontations such as Chinese costumes are basically relatively complete, at least at the script level, they need to work hard.

Looking deeper, the drama also needs to bring value satisfaction to the audience.

At least so far, the heroine Xue Fangfei of The Double- has not received much help from the male protagonist Xiao Heng. The script will be extremely cautious in handling this“ cheat”. For example, Xiao Heng helped Xue Fangfei treat her hand injury to participate in the competition., she needs to pass the test on her own first and get the doctor's approval in order to achieve a “double strong” pattern in her personality.

It should be said that such an independent image is actually rare among major female protagonists in China in recent years.And Xue Fangfei does not rely on accidental luck, but is truly capable of solving problems with her own intelligence, which will enhance the female audience's sense of agency.

《The Double》What's new?

The pace is fast enough, as fast as a short play.

In addition to the plot, this is another key point that constitutes the joy of the play.Compared with previous long dramas, "The Double" also has strong plot processing capabilities. It not only has a large plot capacity, but also has frequent plot reversals in each small plot unit, firmly grasping the audience's emotions.curve.

In fact, it is entirely possible to break each episode of The Double into short plays ranging from five to ten minutes according to the plot.

For example, in the first ten minutes, according to the emotional curve, first “ was framed - caught in rape - husband slashed with an ax ” continued to decline, then the mood hit the bottom and then reversed slightly “ husband split the chain”, and then it was “ husband drugged and fainted - buried alive”The continuous decline bottomed out, and finally reached an emotional climax. If this was the first episode of some short drama, it would probably attract many people to click on the second episode.

《The Double》 is to cut the rhythm of the whole play so finely, so that the audience's emotions always follow the plot, and on the basis of identification with the characters, the watchability and immersion are guaranteed to the greatest extent.

Also relying on the visibility of this rhythm, many problems in the script will actually be covered up. For example, if you look closely at the logic, many places are indeed for the sake of pleasure, and are even inconsistent, and the overall characters are relatively functional; butIt is so satisfying that the audience only needs to follow the story and ignore the above problems.

This approach is actually very consistent with Yu Zheng’s ideas in his works.

At the end of 2020, Yu Zheng experienced the famous “Apology of the Century”. After being frequently exposed in variety shows, he returned to the behind-the-scenes, and began to go online continuously the following year - Li Ge Xing - Yu Lou Chun - The Mistress of the House《》Double Mirror《Four entertainment dramas may be intended to prove their position in the market.

As a result, not only did it get a bad reputation, but its Douban score of "Double Mirror" exceeded 6, it was also involved in topical incidents such as "Yulouchun" - style plagiarism, - "Housewife" - “cat abuse”.Since then, some voices have begun to discuss whether Yu Zheng has become obsolete.

Until this year's 》The Double《, the current performance can be regarded as a turnaround.

But in fact, the same story has happened to Yu Zheng many times.

From 2010 - Beauty Scheming -, 2011 - Palace - to 2013 - The Legend of Lu Zhen - successively created ratings hits and then received a series of reputational hits; it was only in 2018 that - Story of Yanxi Palace - proved itThe possibility of oneself on the Internet platform; and then except for 2020 - the temples are not red - which created a certain word-of-mouth effect, it seemed a little quiet again.

There are many films produced by Yu Zheng that have a poor reputation, but they can still produce hits every few years. The emergence of such “ intermittent hits may prove Yu Zheng's abilities and limitations.

Yu Zheng began to study screenwriting with Hong Kong director Li Huimin in 1999, and he can still see the creative inertia of Hong Kong content in him.For example, they love to use handsome men and beautiful women, a caring perspective in depicting characters, or a strong plot and conflict in the story.

More importantly, he prioritizes market value rather than artistic value.

To put it bluntly, he will do whatever the audience wants to see.Compared with screenwriter, director, art director, producer and other titles, Yu Zheng is first and foremost a businessman”.

Facing the market, he has an extremely flexible figure. Looking at his several hits, they all hit the mood of the times without exception.

For example - Gong - came out when the mass market was most interested in time-travel themes, - Story of Yanxi Palace - was played after the audience was tired of Mary Sue sadistic dramas, and - SideburnsIt’s not Begonia Red – it hit the last few waves of dividends from Degai.

But in this process, Yu Zheng is also constantly repeating himself to maximize IP consumption.

Not to mention the basic operations of the “宫” series, which has produced several movies and TV series, and 》 Story of Yanxi Palace 《 made by the original cast 》 The Legend of Hao Lan, such as the intangible cultural heritage in 《 Story of Yanxi Palace 》The craftsmanship was praised, and almost all subsequent entertainment dramas were labeled as intangible cultural heritage; Morandi's color was praised as high-end, and the colors of the entertainment dramas became darker and darker, until - The Mistress - the screen was full of gray and was complained about“ Hell”.

He is not bound by many content industry rules.

Because he is a businessman, he will frequently have product deviations in the content-oriented market; he is also not afraid to operate himself as a marketing IP to help his own works achieve the fastest publicity and drainage, and he is not at all concerned about the controversies he faces.I thought so.

Because he is a businessman, he is willing to capture the hottest topics and themes at the moment, meet the needs of the audience, and come up with relatively high-quality products for the market.

Compared with most of his colleagues who are accustomed to ToB business, Yu Zheng’s thinking is naturally ToC.

This is the case this time. Yu Zheng captured the current audience's new needs for "cool" and "fast". In this current era of fragmented entertainment time, he produced a work with a high degree of completion.This time, Yu Zheng got it right again.

The above is all about the business behind Yu Zhengshuang's drama - The Double -. If you want to know more about this film and television drama, you can follow us.