Yu Zhengshuang's drama《The Double》

Recently, Yu Zhengshuang's drama - The Double - has attracted a lot of attention. This work has already gained considerable popularity during the promotion period.After it was broadcast, the performance of this drama made the audience happy and satisfied, and it truly fulfilled everyone's expectations.Today, I will tell you about the information about Yu Zhengshuang's drama - The Double -, hoping to satisfy everyone's curiosity.

Various variety shows dominated the screen in May, and the Dragon Boat Festival drama market in June is waiting for food.

Unexpectedly, it was Yu Zheng who quietly revealed the “killer”.Kick《Fox Fairy Matchmaker》, punch just finished《Qing Yu Nian 2》, Youku suddenly airborne a movie《The Double》, severely dampened the arrogance of Tencent Video and iQiyi.

According to statistics from various platforms, the cumulative views of 《The Double》 on the second day after its launch exceeded 100 million, becoming the drama series with the fastest popularity value to exceed 10,000 on Youku in 2024, and successively topped the Beacon and Maoyan popularity lists, and Douyin dramasList, Weibo drama influence list and other platform lists.

The Douban synopsis of the play reads: Xue Fangfei, the daughter of the county magistrate, lost everything after a huge change. She later returned to the capital as Jiang Li, the daughter of Zhongshu Ling, and overcame many difficulties and dangers, and finally rescued her father who was accidentally imprisoned, and helped XiaoHeng Kuang supports justice and protects the common people.

It seemed to be another ordinary inspirational revenge drama with a heroine, but as soon as the audience opened it, they found that the screen was full of “bloody” and “魔性”, which made people more and more obsessed with it.

Long drama short film

A cool drama《The Double》a cool spot every three seconds

《The Double》adapted from Qianshan Tea Guest's novel "Marrying a Daughter" is the most popular route of rebirth + revenge for the heroine in current online novels and short dramas.

Although “fun” is the most direct reason for the popularity of The Double, how to find out the “joy point” of the current audience? In fact, this drama has many highlights.

First of all, in terms of production staff, we have assembled a high-quality team from "The Story of Yanxi Palace" and "The Princess' Promotion", with Yu Zheng producing, Lu Hao Jiji directing, and Song Xiaotao responsible for styling guidance.

An imaginary world view setting, a wide-open art style, various close-ups of faces, and studio-style BGM inserted from time to time. The gameplay is sad yet cool, earthy yet foreign, and the performance status and character setting of the starring Wu Jinyan are, basically Wei Yingluo, who has a more restrained personality, and the plot also contains the heroine’s declaration of awakening to ask God to send a decree of punishment.

Secondly, the story focuses on a strong plot + fast pace, and the narrative efficiency is almost as good as a 5-minute short play.

The opening chapter is a large-scale drama in which Xue Fangfei, played by Wu Jinyan, is caught and raped in bed by her in-laws. The heroine Xue Fangfei is framed and her husband pretends to rescue her but actually buries her alive with his own hands. The progress bar of the heroine from bed to the pit where she is buried alive only takes a few seconds.Before the 5-minute or 15-minute opening ost is finished, the heroine’s miserable background is basically explained.The extremely impactful scenes and heart-breaking plot without any delay captured the audience's curiosity from the very beginning.

Immediately following another story line, the male protagonist Su Guogong is cold and selfless, charming and domineering. I wonder what kind of sparks will be created with the female protagonist.Also about to be reborn by the heroine, Jiang Li, the legitimate daughter of the prime minister who was imprisoned in the Chastity Hall for killing her mother and brother, made an immediate appearance. This character went from showing kindness to the heroine to being bullied to death.The heroine was replaced, and the whole first episode was completed.

Starting from the second episode, the common routines of costume dramas such as using the powerful, entering the situation with one's own body, and escaping to heaven are packed to the brim. The compact information density makes the emotional output targeted, and the never-sloppy narrative rhythm greatly improves the impact of slaps in the face.The feeling of refreshment can be said to be - The Double - the “abuse” in the play is the appetizer, and the “shuang” is the main meal.

However, just being cool is not enough to explain the show's rapid dominance. According to People's Entertainment's review of the show: What really makes the audience happy is not the moves, but the growth of people, the presentation of beauty, and the grafting of contemporary values..“

《The Double》As a costumed struggle drama with a heroine, it conveys many advanced values ​​that make today's women moved and empathized.Whether she is betrayed by her husband, has no relatives, or is tripped up by various powerful people, the heroine Xue Fangfei always relies on her own efforts and uses ”conspiracy% to resolve the difficulties and obstacles on the road one by one, and escape from the circle of male power., unite vulnerable groups to fight against their own destiny.

In addition to the specimen of the heroine's counterattack, "The Double" also shows a high degree of diversity and richness in the creation of female group portraits.Tong'er is a maid who has been with Jiang Li since she was a child. After learning about Xue Fangfei's experience, she is determined to accompany her to bravely enter the "Longtan Tiger's Den"; Liuxu is a relatively reckless chivalrous woman.Li Zhongyi decided that she was a good friend and was determined to help her win the examination.

As for the villain, former Taiwan puppet queen Chen Qiaoen plays Jiang Li's vicious stepmother. She does one thing in front of others and another behind the scenes. She is smooth and measured in everything she does, breaking the audience's inherent expectations for her. Li Meng brings the crazy and arrogant eldest princess to life., she doesn’t take anyone seriously, is thoughtful and cruel, and is the most difficult villain in the play to deal with.

As for the male characters in the play, the most outstanding one is the “scumbag” Shen Yurong.He killed his wife not only as an unconditional obedience to absolute power, but also by nature he scorned the secret operations of power. After meeting the heroine and returning, he suffered from conscience torture and regret, and he unconsciously helped the heroine secretly. He has a “ human complexity in him.Sexuality is embodied to the fullest.

It was the new plot and climaxes, the flesh-and-blood character creation, and the promotion of female independence in terms of value that made The Double quickly break out of the circle and become another popular drama.However, the plot setting of this drama is basically the same routine as seen in costume dramas. If the plot cannot continue to provide explosive points in the later period, or maintain the current high-efficiency rhythm, it is difficult to say whether it will end smoothly.

”Chasing drama“Fast food

Youku’s ”古ido“ finally looks good

In the past two years, short dramas, in addition to original scripts, some derivative short dramas launched by popular film and television drama IPs have gradually become famous in the market.Some people in the industry bluntly said: ”All excellent film and television dramas are worthy of being remade into short dramas.

The popular themes of film and television works reflect the preferences of the audience, and the audience's love directly generates market demand. In this cycle, the themes of popular works have a cyclical nature.At present, the field of short dramas is still exploring how to effectively combine the successful elements of traditional film and television dramas with the short drama format to create new hit content. At present, many short dramas have integrated and mastered it to win the attention of the market.

Like - The Concubine's Guide - this is a short drama about palace fighting for women. The heroine Yuzhen wants to avenge her sister and chooses to enter the palace. She starts an open and secret fight with the noble concubine Yu, and finally reaches the pinnacle of her life.The heroine and the hero meet in a snowy scene under the moonlight. The heroine also hangs up small paper-cut statues to pray, uses her dead child to overthrow the imperial concubine, and uses a trick to kill the imperial concubine. All the scenes are borrowed from "The Legend of Zhen Huan".

《Wu Ran》 is a fairy costume short drama on Tencent Video. In order to save her master's family from danger, the heroine Chao Lu resolutely travels across the boundaries of time and space and unexpectedly meets the demon king Mu Ting.Mu Ting's identity should have made him the opposite of Chao Lu, but a clever arrangement of fate allowed them to develop an inseparable relationship during their time together. There are many similarities in the structural framework of the entire story and the character of the protagonist.

However, these two short dramas are not completely imitations. The heroine Yuzhen in the former has a more sinister character, and the villain Yu Guifei is also more facially portrayed. The plot of the latter focuses more on the intertwining of personal emotions and teachers' grievances., rather than a macro narrative of reincarnation and racial alienation.

At the same time, long videos are also working hard to squeeze out water and develop in the direction of quality. In 2020, iQiyi Mist Theater was born, focusing on the strong suspense genre and 12 short and concise episodes - Undocumented Crime - The Hidden Corner 《》The Silent Truth《 created a suspenseful trend in the drama market. After that, Tencent Video and Youku successively established their own labels.

In 2021, Hunan Radio and Television and Mango Super Media will jointly host Monsoon Theater, focusing on short series with high concepts, strong plots, and realistic themes.》I'm fine in a foreign country《》Go to a windy place--The double harvest of word-of-mouth popularity has given Mango TV the capital to compete with Aiyouteng in the field of drama series, while it is slightly weaker in the field of self-madeStation B also launched - Algorithm of Justice - Sanyue has a new job - Ancient Acacia - and other light-weight high-quality dramas, laying a solid foundation for platform content creation.

Based on the novels on Douban and Zhihu, dramas such as "Apocalypse of Impersonation" - "Nine Righteous People" - "For a Secret Fragrance" - are all adapted from short and medium-sized novels.At its core, it uses the small to see the big and borrows the past to illustrate the present, providing online IP with content and re-innovation of classic routines, and also in line with the current audience's aesthetic preferences for film and television dramas.

There are traces to follow for Youku《The Double》to become popular this time. First, the hit drama《Qing Yu Nian 2》the finale,《Fox Fairy Matchmaker: Moon Red Chapter》open high and go low, and the market trafficWhen there is a vacancy, it is a good time for new dramas to come forward. At the same time, costume dramas have always been the mainstay between the Dragon Boat Festival and the summer season. Once they become popular, they will easily attract the attention of the audience and capital. Youku's scheduling strategy also makes thisTraffic aggregation for the schedule - The Double - is more efficient and faster.

And Youku's "Hua Jian Ling" - "Xi Huazhi" launched this year has already explored genre innovations on the ancient puppet track. Either the characters are closer to the mainstream aesthetics, or the narrative techniques are more novel, or the stories are more innovative.The connotation is more speculative, and it will eventually create a brand effect in the Q1 leading drama market, allowing the market to see Youku's continuous cultivation ability in the ancient puppet industry.

Judging from Youku's subsequent content reserves, many anti-genre works such as - Fish Offering - Bead Curtain and Jade Curtain - Spend the Year - Spring Flowers - are all in the traditional track of costume dramas., exploring style innovation and theme expression.

In the S-class ancient puppet track, which never lacks big IP and high production, Youku has successively released three ancient puppet dramas with over 10,000 hits since this year. It can be seen that the creators have found a new path to match the audience's aesthetics, and alsoSounded the clarion call for the upcoming summer war.

The editor has brought a series of detailed interpretations of Yu Zhengshuang's drama - The Double -, exploring the topic in depth from multiple angles. I believe it will be very inspiring and helpful to readers.If you have more questions and needs about film and television, please continue to pay attention to the line class. We will continue to bring you more interesting and practical film and television news and information.