Yu Zhengshuang's drama《Mo Yuyunjian》

Recently - Yu Zhengshuang's drama - Mo Yuyunjian - has attracted a lot of attention. This work has already gained considerable popularity during the promotion period.After it was broadcast, the performance of this drama made the audience happy and satisfied, and it truly fulfilled everyone's expectations.Today, I will tell you about the information about Yu Zhengshuang's drama - Mo Yuyunjian, hoping to satisfy everyone's curiosity.

Various variety shows dominated the screen in May, and the Dragon Boat Festival drama market in June is waiting for food.

Unexpectedly, it was Yu Zheng who quietly revealed the trump card.Kick《Fox Fairy Little Matchmaker》, punch just finished《Qing Yu Nian 2》, Youku relied on a sudden airdrop《Mo Yuyunjian》 to severely defeat Tencent Video and iQiyiArrogance.

According to statistics from various platforms, the cumulative views of "Mo Yu Yun Jian" exceeded 100 million on the second day after it was released, becoming the drama series with the fastest popularity value to exceed 10,000 on Youku in 2024, and successively topped the Beacon and Maoyan popularity lists, DouyinDrama list, Weibo drama influence list and other platform lists.

The Douban synopsis of the play reads: Xue Fangfei, the daughter of the county magistrate, lost everything after a huge change. She later returned to the capital as Jiang Li, the daughter of Zhongshu Ling, and overcame many difficulties and dangers, and finally rescued her father who was accidentally imprisoned, and helped XiaoHeng Kuang supports justice and protects the common people.

It seemed like another ordinary heroine inspirational revenge drama, but as soon as the audience opened it, they found that the screen was full of - bloody - and - demonic -, which made people more and more obsessed with it.

Long drama short film

Cool drama - Mo Yuyunjian - every three seconds is cool

《Mo Yuyunjian》adapted from Qianshan Tea Guest's novel《Marrying a Daughter of Gold》is the most popular heroine-rebirth+revenge-route in current online novels and short dramas.

Although - cool - is the most direct reason why - Mo Yuyunjian - became popular, but how to find the current audience - cool - actually, this drama has many highlights.

First of all, in terms of production staff, we have assembled a high-quality team from "The Story of Yanxi Palace" and "The Princess' Promotion", with Yu Zheng producing, Lu Hao Jiji directing, and Song Xiaotao responsible for styling guidance.

An imaginary world view setting, a wide-open art style, various close-ups of faces, studio style and BGM inserted from time to time, the gameplay is sad but cool, earthy but foreign, and the performance status and character setting of the starring Wu Jinyan, it’s basically Wei Yingluo who has a more restrained personality. The plot also contains the heroine’s declaration of awakening—asking heaven to send a decree of punishment.

Secondly, the story focuses on a strong plot + fast pace, and the narrative efficiency is almost as good as a 5-minute short play.

The opening chapter is a large-scale drama in which Xue Fangfei, played by Wu Jinyan, is caught and raped in bed by her in-laws. The heroine Xue Fangfei is framed and her husband pretends to rescue her but actually buries her alive with his own hands. The progress bar of the heroine from bed to the pit where she is buried alive only takes a few seconds.Before the 5-minute or 15-minute opening ost is finished, the heroine’s miserable background is basically explained.The extremely impactful scenes and heart-breaking plot without any delay captured the audience's curiosity from the very beginning.

Immediately following another story line, the male protagonist Su Guogong is cold and selfless, charming and domineering. I wonder what kind of sparks will be created with the female protagonist.Jiang Li, the daughter of the Prime Minister who is also about to be reincarnated by the heroine, who is imprisoned in the Chastity Hall and suffers for killing her mother and brother, appears quickly. This character goes from appearing to release goodwill to the heroine toHe was bullied to death and was replaced by the heroine, and the whole first episode was completed.

Starting from the second episode, the common routines of costume dramas such as using the powerful, entering the situation with one's own body, and escaping to heaven are packed to the brim. The compact information density makes the emotional output targeted, and the never-sloppy narrative rhythm greatly improves the impact of slaps in the face.The feeling of refreshment can be said to be - in Mo Yuyunjian - in the play - abuse - is the appetizer, and - refreshment - is the main meal.

However, just being cool is not enough to explain the show’s rapid dominance. According to People’s Entertainment’s review of the show: What really makes the audience happy is not the moves, but the growth of people, the presentation of beauty, and contemporaryGrafting of value.——

《 Mo Yuyunjian 》 As a costumed struggle drama with a heroine, it conveys many advanced values ​​that make today's women moved and empathized.Whether she is betrayed by her husband, has no relatives, or is tripped up by various powerful people, the heroine Xue Fangfei always relies on her own efforts and uses conspiracy to resolve the difficulties and obstacles on the road one by one, and escape from the male power.Encirclement, unite vulnerable groups to fight back their own destiny.

In addition to the specimen of the heroine's counterattack, - Mo Yuyunjian - also shows a high degree of diversity and richness in the creation of female group portraits.Tong'er is the maid who has been with Jiang Li since childhood. After learning about Xue Fangfei's experience, she decided to accompany her to bravely venture into the dragon's pond and tiger's den. Liu Xu is a relatively reckless chivalrous woman. She is courageous and upright.Because Jiang Li helped her a lot, he decided that she was a good friend and was determined to help her win the examination.

As for the villain, former Taiwan puppet queen Chen Qiaoen plays Jiang Li's vicious stepmother. She does one thing in front of others and another behind the scenes. She is smooth and measured in everything she does, breaking the audience's inherent expectations for her. Li Meng brings the crazy and arrogant eldest princess to life., she doesn’t take anyone seriously, is thoughtful and cruel, and is the most difficult heroine to deal with in the play - the evil woman.

As for the male characters in the play, the most outstanding one is the scumbag Shen Yurong.He killed his wife as an unconditional obedience to absolute power, and his nature was to despise the secret operations of power. After meeting the heroine and returning, he suffered from conscience torture and regret, and unconsciously helped the heroine secretly. His body - human nature -The complexity is vividly reflected.

It was the new plot and climaxes, the flesh-and-blood character creation, and the promotion of female independence in terms of value that made Mo Yuyunjian quickly break out of the circle and become another popular drama.However, the plot setting of this drama is basically the same routine as seen in costume dramas. If the plot cannot be continuously given out in the later stage - breaking points -, or the current high-efficiency rhythm can be maintained, it is difficult to say whether it will end smoothly..

“Chasing dramas”fast food

Youku’s—Gupup—finally looks good

In the past two years, short dramas, in addition to original scripts, some derivative short dramas launched by popular film and television drama IPs have gradually become famous in the market.Some people in the industry bluntly said: - All excellent film and television dramas are worthy of being remade as short dramas -.

The popular themes of film and television works reflect the preferences of the audience, and the audience's love directly generates market demand. In this cycle, the themes of popular works have a kind of cyclical nature.At present, the field of short dramas is still exploring how to effectively combine the successful elements of traditional film and television dramas with the short drama format to create new hit content. At present, many short dramas have integrated and mastered it to win the attention of the market.

Like - The Concubine's Guide - this is a short drama about palace fighting for women. The heroine Yuzhen wants to avenge her sister and chooses to enter the palace. She starts an open and secret fight with the noble concubine Yu, and finally reaches the pinnacle of her life.The heroine and the hero meet in a snowy scene under the moonlight. The heroine also hangs up small paper-cut statues to pray, uses her dead child to overthrow the imperial concubine, and uses a trick to kill the imperial concubine. All the scenes are borrowed from "The Legend of Zhen Huan".

《Wu Ran》 is a fairy costume short drama on Tencent Video. In order to save her master's family from danger, the heroine Chao Lu resolutely travels across the boundaries of time and space and unexpectedly meets the demon king Mu Ting.Mu Ting's identity should have made him the opposite of Chao Lu, but a clever arrangement of fate allowed them to develop an inseparable relationship during their time together. There are many similarities in the structural framework of the entire story and the character of the protagonist.

However, these two short dramas are not complete imitations. The heroine Yuzhen in the former has a more sinister character, and the villain Yu Guifei is also more facially portrayed. The plot of the latter focuses more on personal emotions and grievances between teachers and sects.rather than a macro-narrative of reincarnation and racial segregation.

At the same time, long videos are also working hard to squeeze out water and develop in the direction of quality. In 2020, iQiyi Mist Theater was born, focusing on the strong suspense genre and 12 short and concise episodes - Undocumented Crime - The Hidden Corner 《》The Silent Truth《 caused a suspenseful wind in the drama market. After that, Tencent Video and Youku successively established their own labels.

In 2021, Hunan Radio and Television and Mango Super Media will jointly organize Monsoon Theater, focusing on short series with high concepts, strong plots, and realistic themes.》I'm fine in a foreign country《》Go to a windy place--The double harvest of word-of-mouth popularity has given Mango TV the capital to compete with Aiyouteng in the field of drama series, while it is slightly weaker in the field of self-madeStation B also launched - Algorithm of Justice - Sanyue has a new job - Ancient Acacia - and other light-weight high-quality dramas, laying a solid foundation for platform content creation.

Based on the novels on Douban and Zhihu, dramas such as "Apocalypse of Impersonation" - "Nine Righteous People" - "For a Secret Fragrance" - are all adapted from short and medium-sized novels.At its core, it uses the small to see the big and borrows the past to illustrate the present, providing online IP with content and re-innovation of classic routines, and also in line with the current audience's aesthetic preferences for film and television dramas.

Youku - Mo Yuyunjian - there are traces of its popularity this time, first the hit drama - Qing Yu Nian 2 - the finale, - The Little Matchmaker of the Fox Demon: Moon Red Chapter - start high and go low,When there is a vacancy in the market traffic, it is a good time for new dramas to make their debut. At the same time, costume dramas have always been the mainstay between the Dragon Boat Festival and the summer season. Once they become popular, they will easily attract the attention of the audience and capital. Youku’s scheduling strategy will alsoThis makes the traffic gathering in this schedule - Mo Yuyunjian - more efficient and faster.

And Youku's "Hua Jian Ling" - "Xi Huazhi" launched this year has already carried out genre innovation exploration on the ancient puppet track, or the characters are closer to the mainstream aesthetics, or the narrative techniques are more novel, or the storiesThe connotation is more speculative, and it will eventually create a brand effect in the Q1 leading drama market, allowing the market to see Youku's continuous cultivation ability in the ancient puppet industry.

Judging from Youku's subsequent content reserves, many anti-genre works such as - Fish Offering - Pearl Curtain and Jade Curtain - Spending the Years of China - Spring Flowers - are all in the traditional track of costume dramas., exploring style innovation and theme expression.

In the S-class ancient puppet track, which never lacks big IP and high production, Youku has successively released three ancient puppet dramas with over 10,000 hits this year. It can be seen that the creators have found a new path to match the audience's aesthetics, and alsoSounded the clarion call for the upcoming summer war.

The editor has brought a series of detailed interpretations of Yu Zhengshuang's drama - Mo Yuyunjian, and discussed the topic in depth from multiple angles. I believe it will be very inspiring and helpful to readers.If you have more questions and needs about film and television, please continue to pay attention to the line class. We will continue to bring you more interesting and practical film and television news and information.