A recently popular movie called - Afternoon Rose - has attracted widespread attention. Whether it is the appearance of the actors, their outstanding acting skills, or the dramatic plot, it has attracted a large number of viewers.At the same time, regarding the play《Afternoon rose》Li Ruotong plays a short play?It has also become a hot topic discussed by many audiences.Now let’s explore it together.
In Huangdao in the evening, the temperature has just dropped. What flashes past the car window are container-style studios one after another.The driver pointed to the one he had just passed and said in Qingdao dialect: This is the place where "Fengshen" was filmed, and the next door is the place where "The Wandering Earth" was filmed.I even drove Andy Lau last year.I can't do this job, it's too tiring!“
In these studios, filming starts every day and filming is completed every day.At 6 o'clock in the evening this day, it was the turn of Douyin's premium short drama - Afternoon rose - the last scene.Li Ruotong, wearing high heels, walked through the office. Three cameras were pointed at her. The 58-year-old woman was dazzling in the lens.
Director Shen Hongxiang, who was staring closely at the monitor, clicked, "Afternoon rose" and it was finished.
No bloodshed, the skit must still fly close to the ground
As a person born in the 1980s who grew up watching "The Legend of the Condor Heroes", Shen Hongxiang's impression of Li Ruotong is still that cold, unworldly "Little Dragon Girl".After getting along with her for a few days, I discovered that she is cheerful, humorous, down-to-earth, and gets along with everyone like a friend. The whole crew calls her auntie.
In the play, Chen Lin, played by Li Ruotong, is a stay-at-home wife who decided to return to the workplace and start anew after her husband was laid off. She encountered various difficulties in work and life.During the filming process, Li Ruotong gave Shen Hongxiang a lot of suggestions.
For example, after Chen Lin's husband lost his job, the family consumption downgraded, but the stylist gave Li Ruotong an expensive bag.For the purpose of brand exposure, in many film and television dramas, the protagonist's basic necessities of life are completely suspended, which does not conform to the character setting. This phenomenon is very common.But Li Ruotong refused to carry the bag because she felt that if she carried the bag, Chen Lin would no longer be Chen Lin.
There is also a scene in the play where Chen Lin sets up a stall to sell perfume and meets a rich lady she met in the past.Chen Lin's lines were originally written as ”wear perfume“, an expression that came from Marilyn Monroe.But Li Ruotong felt that Chen Lin's life was in trouble at that time and such words did not suit her identity, so she changed the line to ”spray perfume“.
”When I see a line, I will think, why should I say this?When I make an action, I will think about it, what is the logic behind it?Maybe a short play doesn't have so much space to explain and foreshadow, but as an actor, you must be very clear in your heart so that you can have a convincing reaction from the audience when you perform.“Li Ruotong said.
”'Auntie' is very keen and pays great attention to details. She hopes to create a real and believable character.“Shen Hongxiang said, ”《Afternoon rose》although it is a short play, it does not spill any blood, flies close to the ground, does not deliberately create conflicts or create a sense of excitement, and hopes to achieve emotional resonance with the audience through a realistic plot..“
To end the barbaric growth, short plays pursue ”quality“
《2023 Short Drama Industry Research Report》shows that the short drama market size reached 37.39 billion yuan, a year-on-year increase of 267.65”.Some institutions predict that it is expected to exceed 50 billion yuan in 2024 and 100 billion yuan in 2027.The huge traffic and blue ocean effect attract more and more people to join the game.
《Afternoon rose》Producer Ye Zhensheng pointed out that for a long time, the first rule of success for short dramas is to be fast: short dramas are the product of extreme costs and extreme time. It requiresYou have very fast reaction speed.In this industry, working 16 hours a day is basic operation.%
The threshold is low, the investment is small, the cycle is short, and the returns are quick. Short dramas quickly stimulated market activity, and everyone flocked to this track.There are winners, but of course there are also a lot of failures.
Gradually, everyone discovered that being fast is not enough.In the past few years, short dramas have been updated and iterated very rapidly. With the frequent emergence of new industry regulations and tightened supervision, the short drama market is undergoing a major reshuffle, and competition has become increasingly fierce.In the past, short plays relied on story and rhythm to win, and most of the actors were non-professional actors.But nowadays, it has become a general trend to make short plays high-quality. The story must be good, the rhythm must be good, the scene must be good, and the actors must be good.
《Afternoon rose》Every day when filming in Qingdao, the crew was busy solving various problems.At the same time, there are too many film and television dramas being shot in Qingdao, and the filming locations have to be competed for. Every day, I am racing against myself and other crews.“Although time is tight, shooting standards cannot be lowered.The scenes are all from TV series and movies, the costumes and props are not sloppy, the crew has complete types of work, the shooting process is standardized, and good actors also improve the quality of the short play. This is a symbiosis.Some people have tried it a long time ago for celebrities to act in short plays, but I feel that now the time has officially opened for a star to end his career.”《Afternoon rose》said the person in charge of the production.
Before coming to Qingdao to shoot "Afternoon Rose", Li Ruotong had concerns: Will the short drama mean less equipment and incomplete types of work?But when she arrived at the set, she found that there were three cameras working at the same time, the lighting was exquisite, and the staff were all very professional.“For me, whether it is a short play or a long play, the preparation work is the same.Not because the short drama is short, my contribution will be less, it will become 70” or 80“.I give 100”.“
What matters is not the length, but how to retain the audience
In the era of fragmentation, the average length of a short drama is only three minutes. To retain the audience's scarce attention, it must withstand the test of the ”golden three seconds“ rule.If you can't engage your audience within three seconds, you've lost your audience.
The ”Golden Three Seconds“ rule also affects the narratives of movies and TV series.In the past, many TV series started slowly, and one or two episodes might be used to lay out the background and introduce the characters.But now, many TV dramas start with explosions and falling buildings. They first attract the audience's attention and then get into the story.
Of course, movies and TV series are also influencing short plays. Practitioners in the film and television industry have flocked to the short play track, bringing higher standards and a more complete industrial system.
《Afternoon rose》There are 16 episodes in total, each episode is about six minutes long. The lengthening of the short drama also means a change in the way of expression.Shen Hongxiang believes that audiences who are used to watching short, fast and fast content will also suffer from aesthetic fatigue and want to watch content that is longer and slower-paced.”《My Altay》maybe this is the reason why it is so popular.“
For short drama practitioners, tight time and low budget bring various restrictions.But according to the creators of Afternoon Rose, this should not be used as an excuse.” Short time does not mean poor content. If you are poor, you will want to change. If you don’t have money, you won’t have sufficient conditions. Sometimes it forces you to think and explore.
During the filming of Afternoon Rose, Shen Hongxiang tried to use the working methods and standards of long dramas to shoot short plays, and explored new possibilities of expression in short plays.“It is said that the concentrated essence is the essence, and when it comes to short dramas, it is even more important to strive for excellence.Short plays are developing so fast, and the feedback from the audience and the market is so rapid, our growth is also accelerating.I hope that the short drama industry can respect the rules of creation more, take one step at a time, work steadily, and create high-quality short dramas that are worthy of the audience and themselves.“
《Afternoon rose》On the day of filming, Li Ruotong felt very reluctant to leave. She hoped that she would have the opportunity to continue filming short dramas in the future.”If everyone likes it, 《Afternoon rose》 I want to continue acting. I want to see what possibilities there are for Chen Lin's life and what possibilities there are for my life.%
These are the short plays about《Afternoon rose》Li Ruotong?The full text of this topic has been published. In the future, the line class will continue to update the latest information and related content, as well as in-depth analysis and discussion of the characters. I hope to participate in the discussion with the audience. You are very welcome to pay attention to the line class.
Short play《Afternoon rose》plot introduction
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