In 2011, Travis stood at an important crossroads.The company he founded, Uber, an innovative business that aims to transform the taxi industry with a smartphone app, is facing huge challenges.Travis had only two choices: expand or die.
Silicon Valley, the land that gave birth to countless technology giants, also gave birth to Travis’s hope.He knew that for Uber to stand out from its competitors, it needed strong financial backing.So Travis set his sights on “Baseline”, one of the top venture capital firms in Silicon Valley.
Travis took his dreams and plans to face-to-face communication with Bill, the decision-maker of “Baseline”.He impressed Bill with his passion and wisdom and successfully gained investors' recognition.This is not just a simple financing, but also a recognition of Travis and his Uber concept.
With financial support, Uber began a massive expansion.They have occupied one city after another and are constantly encroaching on the traditional taxi market share.However, the process has not been smooth sailing.As Uber grows, it also attracts more and more opposition from competitors and vested interests.
Travis and his team understand that they are changing an industry with deep roots.The convenient and efficient travel methods they provide are challenging the survival model of the traditional taxi industry.Therefore, they inevitably touch the interests of some people.
The director of San Francisco's Municipal Transportation Department is one of them.They don’t want to see drivers poached by Uber and customers robbed.As a result, they began to coerce and induce Travis in an attempt to prevent Uber from expanding.
However, Travis was undeterred by the threats.He firmly believes in his philosophy and mission, and is determined to make Uber a force that changes the world.He leads the team to deal with various challenges, continuously improves products and services, and wins the support and love of more and more users.