Episode 1: Spotify becomes the cool music player

In the vast starry sky of technology entrepreneurship, Daniel Ek is undoubtedly a bright star.As early as 22 years old, he made his first pot of gold with a personalized advertising recommendation program, which also paved the way for his future encounter with business tycoon Martin Lorentzon.

When Ek turned his sights to the chaotic music industry, he saw a huge opportunity.Sweden is a paradise for pirated music at this time, and there are constant legal disputes between websites such as Pirate Bay and record companies.However, in Ek's view, although The Pirate Bay provides free music, its user experience is far from satisfactory: messy links, frequent bad links, and full-screen pornographic ads make it difficult for users to enjoy smooth music.listening experience.

Ek envisioned a new model: a platform that provides genuine music for free and can be played smoothly anytime and anywhere.To realize this vision, he approached Martin Lorentsson, an experienced businessman and investor who was immediately attracted to Ek's idea, and the two decided to work together to create a future.Not only did they invest all their savings, they also found CTO Andreas Ehn and formed a technical team full of energy and innovation.

However, the road ahead is not smooth.Ek has extremely high requirements for products and technology. He hopes that music playback can achieve near-zero delay, which is less than the 0.2 seconds that the human ear can respond to.At the same time, due to limited funds, they cannot use a large number of expensive servers like their competitors.Faced with such a challenge, Andreas Ian led the team to develop a private TCP/IP protocol and successfully overcome this technical problem.

In this way, Spotify came into being. It not only provides users with a large amount of genuine music, but also ensures a smooth playback experience through advanced technology.Today, Spotify has become one of the most popular music platforms in the world, and Daniel Ek and his team have earned a high reputation in both the technology and music circles.