“Good mental state”Internet meme explanation

Recently, the Internet meme "in good spirits" that frequently appears in major barrage videos has become a new popular vocabulary. Many netizens are confused about this. In order to help them understand, we have compiled the following content.

“Good mental state”Internet meme explanation

The irony of the mental state of contemporary young people—crazy marketing

With the rapid development of society, contemporary young people are facing many challenges and pressures, and their mental state has become increasingly unstable.In this context, young people describe their mental state as "crazy", which is actually a kind of irony, implying their inner instability and uneasiness.

They lamented that they couldn't lie flat and couldn't roll up. This inner anxiety and uneasiness prevented them from finding a peaceful state of mind.Faced with huge mental internal friction, they can only rely on going crazy to relieve their inner pressure and emotions.They may use electronic cyber to knock wooden fish, or they may go to temples to offer incense in order to seek some solace and sustenance.

Regarding the irony of this mental state, many brands have begun to capture the emotional gap behind it and carry out so-called Crazy Marketing%.This kind of marketing is close to the narrative context of young people, expressing their inner depression and uneasiness, thereby achieving emotional resonance and arousing the resonance and attention of young people.

Some brands, such as Maimen disciples, KFC, Lele Tea, etc., have carried out crazy marketing, such as crazy literature competitions, crazy emoticon package joint sales, etc., and have achieved certain results.This marketing method has become an effective way for brands to communicate with young people to a certain extent.

However, brands also need to pay attention when carrying out crazy marketing. They cannot blindly follow the crazy, and cannot blindly pursue novelty.Rather, it is necessary to deeply explore the pain points of young people, stick closely to the brand's positioning and tone, and use creative and ingenious ideas to reach the audience, in order to truly create crazy marketing that young people like to see.This kind of marketing needs to truly resonate with young people in order to achieve long-lasting results.

The above is all about the explanation of “ Mentally Good ” Internet memes. If you want to know more information about Internet pop culture, please pay attention to the line class.