Maoyan signs two-year derivatives cooperation with Universal and Disney

 Maoyan Entertainment’s cooperation with Hollywood companies is extending to movie derivatives.On October 20, the 2026 Global Brand and Cooperation (Greater China) Summit was held at the Shanghai International Convention Center. Maoyan was awarded “Excellent Contribution Partner”.Its cooperation with Universal has covered film content cooperation, IP product development and offline retail activities.

According to a report from Phoenix Entertainment on October 23, Universal is the first movie company in the world to have a box office of over US$5 billion this year.In the Chinese market, Maoyan has carried out content cooperation around films such as The Super Mario Galaxy Movie, Michael Jackson: Road to Stardom, Minions & Monsters and The Odyssey.

When Minions and Monsters was released this summer, Maoyan designed multiple categories of Minion derivatives and redesigned its IP brand retail flagship store MmmGoods with movie themes.The theme visuals were changed inside and outside the store, and a minion meeting was also arranged to put product display and sales and audience interaction in the same space, targeting families and a wider range of customers visiting the store.

Activity data given in this report are:The single-day peak passenger flow increased by 300% compared with normal days, and online exposure reached one million levels, derivatives sales conversion also increased.Maoyan’s IP operation business also includes film promotion, theme exhibitions, fan activities and immersive experiences.

Maoyan and Universal have signed a two-year cooperative development rights for the theatrical IP of Minions, Shrek, and How to Train Your Dragon, allowing them to directly design, develop and sell derivatives during the cooperation period.The report also mentioned that Universal plans to launch Shrek 5 and How to Train Your Dragon 2 in 2027, and the two sequels will overlap with this cooperation period.

The cooperation with Disney also includes content and derivatives business.Projects listed in the report include The Devil Wears Prada 2, Star Wars: The Mandalorian and Grogu, Toy Story 5 and Spider-Man: Brand New Day.Among them, when the Spider-Man series of products are released, the MmmGoods flagship store will be simultaneously transformed into a corresponding theme space.

During the Spider-Man themed event, the store's single-day customer flow reached 3 to 5 times the daily volume, and online exposure continued to reach tens of millions. Related products ranked first in in-store IP sales many times.According to the cooperation content disclosed in the report, Maoyan also signed a two-year cooperation with Disney to obtain the rights to develop and sell all-channel derivatives of all its movies.The next projects of both parties include Avengers: Doomsday: The film is scheduled to be released in mainland China on December 16, two days ahead of North America.

As for Legendary Pictures, Maoyan has obtained the derivatives license for the Godzilla vs. Kong IP.The first two films in the series have a cumulative box office of more than 2.1 billion yuan in mainland China. The new film - Godzilla vs. Kong 3: Supernova - (Godzilla x Kong: Supernova) is scheduled to be released in North America in March 2027.

Maoyan said that it will add overseas content and derivatives partners, expand sales channels and consumption scenarios, and continue to accumulate project operation experience.